Tuesday, September 12, 2006

Keyword Discovery Review - Alternative Keyword Research Tool in PPC Advertising

Recently, I have reviewed an alternative keyword research tool for PPC advertising named "Keyword Discovery". Today, I would like to share my experience with that keyword research tool.

Here is my "Keyword Discovery Review":

(1) Overview of Keyword Discovery
Keyword Discovery tool is an online keyword analysis tool. It is a WordTracker alternative tool. It provides you a larger set of search data than WordTracker. Their database contains over 20 billion searches cover last 12 months. The data comes from 37 different sources. Those data include major international, PPC advertising, meta data and regional search engines.

Here is their definition:

The data comes from many sources, including first and second tier search engines from several countries (including PPC). In addition Keyword Discovery also analyzes traffic logs, so indirectly, the data includes keyword searches from most of the major engines like Google, Yahoo and MSN. We are not able to publish the list of engines that physically provide their search logs.”

(2) Features of Keyword Discovery
When I used Keyword Discovery recently, I was impress its features a lot. It gives you the following features for FREE:
  • Keyword Research
  • Competitive & Search Intelligence
  • Industry Keywords
  • Misspelling Research
  • Seasonal Search Trends
  • Related Keywords
  • KEI (Keyword Effectiveness Index) Analysis
  • Keyword Density Analysis
  • Domain Researcher Tool
  • WordTracker Comparison

Additionally, there are a lot of paid features in Keyword Discovery as well.

(3) My Favorite Features
I would love to say that Keyword Discovery tool provides you more data & features than WordTracker. If you are a WordTracker lover, you will love "Keyword Discovery" as well. Anyway, I am going to share you about my favorite feature:

(3.1) Keyword Research - It allows you to create unlimited projects with unlimite keywords per project. Meanwhile, WordTracker allows you to open only 7 projects with 500 words limited. You can easily generate highly relevancy keywords with this feature.

(3.2) Keyword Analyze Feature - When you search your own keywords, Keyword Discovery tool will bring up your keywords with related keywords (this is similar to Keyword Universe in WordTracker), misspelling keywords, KEI analysis, and predicted daily total. It seems that Keyword Discovery tool combine the powerful those featurs for you to find more & expand your keyword list.

(3.3) It also provide you a season search trend based on your given keywords in format of graph. It is easy to use!

(3.4) You can export your own keywords list in format of CSV file with contained the keyword, a number of searches, a number of competitors, KEI and predicted daily data.

Conclusion, if you are using WordTracker and looking for similar and more features, I strongly believe that "Keyword Discovery" is your choice. Finally, Keyword Discovery tool allows you to find more & expand a thousands of highly relevancy keywords with powerful information such as a number of searches, competitors, KEI and predicted daily total. It is really suitable for people who are looking for keyword research tool for Search Engine Optimization and Finding niche keywords in PPC advertising & AdSense.

I guess that's all for my Keyword Discovery Review today!

Click Here To Learn More About Keyword Discovery

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