PPC Super Rich Millionaires - Discover How to Remove Non-Related Keywords from Your Hugh Keyword List
Hi everyone,
Today, I am going to share you an interesting article written by Chad. He shows how to remove non-related keywords from the hugh keyword list. In the present, it is very easy to generate a huge list of keywords. There are many keyword research tools to help you and generate a big list. However, the most PPC advertisers' concern could be how to remove non-related keywords effectively.
You will discover and learn how to remove those non-relevancy keywords to your online business below:
"With all the keyword tools out there, it’s very easy to generate a huge keyword list in a short amount of time. By the time you grab all the short terms, long tail phrases, an every possible permutation of buy words, geo terms, and mis-spelling errors, your list can be totally unmanageable in size. So the first step I always do when I am building out a new campaign is to scrub down my keyword list.
Scrubbing the list is basically removing any non converting keywords from your list, before inserting them in your campaign. Negative keywords are great, but not having the keywords in your account to being with is even better. What I do is first gather all possible keywords from every source I can find. Keyword Discovery is my first tool of choice, but I also use all the free tools from Google, Yahoo, MSN, and others to make sure I have grabbed every possible word. I place them all into my keyword slicing/dicing program. (Sorry I can’t provide a link, I searched all over for a good one and never found it, so I had a program coded based on what I needed).
Here are some examples of things I scrub out:
1. Dupes. First thing is to remove all duplicates from the master list.
2. 50 characters and longer are deleted. I have never had terms this long convert well enough to keep them in my campaigns, so I axe them at the start.
3. I run a number search, 1-9 on the list. Often these are really bad keywords, like people typing their account numbers or phone numbers into the search field. Odds are they will never be searched on again.
4. Profanity/sexual terms. Most PPC providers will decline these, so best to remove them yourself.
5. Spam terms. I have a whole list of the common spammy terms people append on to common search terms. I don’t want those on my final clean list.
6. GEO terms. If you are running a US based offers, you want to scrub all other country related terms from your list. I remove all terms relating to the non-converting countries, and cities in those countries.
These are just a few examples of things I scrub. The more you can scrub your master keyword list before beginning to build your campaigns, the less work it is for you down the road. Plus your campaign will have an overall better quality score. Remember, we are all working with essentially the same keywords, it’s how you use them, and don’t use them that will make you successful."
Final thoughts, the above steps are very interesting and easy to take into the action. You should keep your eyes on highly targeted keywords. Also, you have to remove all non-related keywords in the list. Those non-related keywords are wasting your time. Your time is money!
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What do you think? Please feel free to share your comments. I'm happy to hear from you. :)
Cheers,
zMillionDollars
Labels: effective keyword analysis research, keyword analysis
posted by zMillionDollars @ 7:02 AM
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