Saturday, October 28, 2006

[keyword analysis research] - The Power Of Keyword Research

"Keyword Research" is the major factor for being highly successful internet marketer. Yesterday, I found a great article written by Rami Doleh. The title of article is "Keywords: The Essense Of Online Business". He addresses an interesting information about doing keyword research.

Here is the power of keyword research in internet marketing:

"Before the rise of the internet as a marketing tool and it was only a marketing tool before it became a market place that has its own set of rules, the traditional marketing tools were never able to use the power of keywords.

If we look at the traditional advertising mediums we would understand how difficult it is till this day to give the power to the customer to search or to choose the ads that he/she wants to see.

Yet there was only one medium which got close to the keyword concept which is the hard copy directories. In such directories we would find in the table of contents a certain categorization that would use keywords such as type of product, industry, etc. Still even with this medium, it was the producer of the directory that decides which keywords you can search for.

Today the internet not only created the power of keywords but it also handed this power totally to the customer. It is the customer who decides which keywords he/she wants to choose, and the advertiser would need to do huge efforts to appear and show his/her business according to the customer's search terms.

The power of keywords is used in most of the internet marketing tools, such as:
1- Search Engine Optimization
2- Link Directory submission
3- Article writing
4- Pay Per Click
5- AdSense
6- Link exchange
7- Even Posting in Forums.

The huge power of keywords has the final say in the success or failure of your online business. You could have the best product and a great sales process from beginning to end, but if your keywords selection is not well studied that could mean the end of your online business.

If you have the financial resources you can hire experts to do this task for you, but if you are starting an online business with a limited budget then not only you will not be able to afford the services of such experts, but also you will not have all the time in the world for trial and error.

You will need a tool that has two main features; first it should be inexpensive and second it should give you immediate feedback.

In this article I would give you a list of suggested steps that you can follow which will give you the following benefits:
1- To be able to start your business as fast as possible.
2- To accommodate for your limited budget.
3- Get quick feedback.

The suggested steps are as follows:

1- Keyword research: There are various tools that you can use to research keywords that could be the most suitable for your business. Of course the ideal goal is to find a list of keywords that have minimum competition with high search volumes. Since this is not an ideal world then you should come up with keywords that can be as close as possible to this ideal goal.

2- Check your competition: You can take a look at your competition and see what keywords they have constructed they websites around. Depending on your general strategy and the type of competition, you can choose either to along with the same keywords as your competition, or decide to go as far as possible from them and target a different niche.

3- Construct your website around the keywords you have finally decided on.

4- Concentrate all your marketing activity around these keywords

5- Put aside a portion of your marketing budget for Pay Per Click

6- Use Adwords as the amount of traffic there will be able to give you immediate feedback.

7- Learn the ins and outs of adwords before stepping into it. Again, do not get into adwords before teaching yourself all there is to be learned. I would advise you to get Perry Marshall's e-book on this topic.

8- Test the keywords that you have selected.

a. If the outcome is satisfactory then you do not need to change any of the previous work you have done on your website and other marketing activities.

b. If the outcome is not satisfactory then you need to continue your keyword research and adwords trials until you find the list of keywords that would bring you the traffic and sales that you require. When you do find these keywords, go back to all your previous marketing activity starting at your website content moving down to all your other marketing activities to accommodate for the new keywords.

c. Now that you have found the list of keywords that can bring you the quality of traffic that you desire, you can expand in different ways:

i. Target other niches within your industry.
ii. Build other online businesses.

The Power of Keywords cannot be explained in one article, but I hope I was able to give you a good flavor and an understanding of the importance of positioning your online business through the selection of keywords."

Personally, I highly recommend you to choose your own keyword internet marketing tools to help you to do your keyword research. Those keyword internet marketing tools will save you a TON of time!

Additionally, I highly recommend you to consider Keyword Elite keyword internet marketing tool. Alternatively, I would recommend WordTracker keyword internet marketing tool, which is the fastest growing & leading keyword research tool in the industry.

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Friday, October 27, 2006

The Truth About Keyword Research With Keyword Internet Marketing Tool

A few days ago, I found a great article written by Sarah Manners. The article addresses the science of keyword research with a few keyword internet marketing tool. I strongly believe that this article is a great information for you who are looking for how to do your own keyword research with keyword internet marketing tool.

Here is Sarah Manners' article entitled "The Science of Art", which addresses the truth about keyword research with a few keyword internet marketing tool:

"Selection of the appropriate keywords and phrases is essential for the promotion of any site. Though there are an abundance of keyword research tools out there, the ultimate selection of the keywords is more of an art than an exact science. The tools discussed in this article will enable you to get the science of keyword research down pat but ultimately the selection will be up to you.

When promoting a site knowing the industry in which it operates is essential. The Search Engine Marketing tools are undeniably important but common sense and the level of knowledge you have concerning the industry will help you format a keyword strategy that will elevate both your rankings as well as your end user’s experience.

Wordtracker
With its statistics coming from meta-search engines only, Wordtracker compiles a massive database of keywords and phrases which online users search for. This program shows how often specific keywords/phrases are searched for as well as the number of sites for which these keywords and phrases compete. A useful addition to Wordtracker’s suite of offerings is the related keyword facility. Often as search engine marketers we are not familiar with every industry we work with and facilities like this help us uncover many related keywords and phrases that we may never even have considered to be valuable. There will of course be many suggestions that are inapplicable, but it is an extremely useful and enlightening addition.

Wordtracker details, in an extremely user-friendly format, the number of searchers conducted per keyword per day, the keywords which compete with it and the KEI (keyword effectivity index).

One of Wordtracker' s greatest features is its ability to differentiate between search terms that include capitalization, word ordering and plurality. As search engines do deliver results based on these factors it is easier to get unique as well as accurate data from Wordtracker as multiple search phrases are not combined.

Although Wordtracker results are underreported it is still amongst the most often used tools for keyword selection. SEO’s usually consider the figures as guidelines rather than absolutes when selecting keywords.

Overture
Overture or Yahoo! Search Marketing as it being referred to of late offers a database which has been collected from the keyword/phrase searches performed on Yahoo! AltaVista, Yahoo, MSN Search and HotBot.

Overture has a greater database of search terms than Wordtracker but the results are often over inflated because unlike Wordtracker, there is no distinction between singular and plural terms, upper and lower case or between human queries and automated queries.

Queries from bid optimizers, position and ranking monitors and link popularity analyzers are registered as hits. These factors all influence the over-inflated results produced by Overture. Another of Overtures downfalls is that it registers a user conducting a single search on two of its influencing engines (Yahoo! and MSN for example) as two hits. While excellent at generating hundreds of keywords and illustrating their popularity on the web it is easier to achieve visible results with Wordtracker as the data is based on lower figures.

Digital Point' s Keyword Suggestion Tool
This free keyword suggestion tool displays results from both Wordtracker and Overture to help you determine which keywords and phrases are searched for most often.

The tool allows you to enter a keyword/phrase as well as the market you wish to search that term in (i.e. USA/Japan), but the market-related search data is only relevant for Overtures results. Digital Point also offers a free keyword positioning tracking tool to monitor your placement progress once you have decided upon the keywords/phrases you wish to use in your copy.

Web CEO
Web CEO's powerful suite of software is fast becoming one of the most popular keyword research tools online. Web CEO is a suite of SEM software which combines a host of tools to take you from start to finish of the SEO processes.

The 10 different tools in the Web CEO suite will help you promote your site amongst the search engines, analyze your visitors as well as maintain your website. The 10 tools are: Keyword Popularity Research, Live Traffic Analysis, SEO, Search Engine Submission, Website Ranking Checker, Link Popularity Analyzer, Project Auditor, Web Page Editor, FTP Upload Manager and Website Monitoring.

It is easy to see why Web CEO is fast becoming one of the most preferred tools in the industry.

Hitwise Keyword Intelligence
Hitwise has begun using its web visitor data in its keyword search data making for more comprehensive and targeted results. Keyword Intelligence provides country-specific results which is extremely useful when it comes to promoting sites which are aimed at web users in a specific country.

Hitwise results show keywords that resulted in web users actually visiting a website rather than just viewing the websites listing on their search engine of choice. Though is quite costly to purchase, because Keyword Intelligence offers country-specific data it could be one of the most essential SEO tools for site promotion.

Trellion's Keyword Discovery Tool
This is a great tool which captures data from an impressive 170 international search engines. Compared to Wordtracker, which uses meta-search engines, Trellion’s data is far more comprehensive. With the standard edition up to 1000 results are returned and up to 10 000 results with the enterprise edition. The two main advantages of using Trellion’s Keyword Discovery tool are that suggestions for misspelled words/terms related to your search are returned and that it offers 12 months of data which allows you to track seasonal trends.

The only disadvantage is that because of the high number of search engines that data is captured from you are unable to establish which sites have been sampled in the results.

SEO Chat's Keyword Suggestions for Google
This free Keyword Suggestion tool for Google aids you in choosing relevant and popular terms that are related to the keyword/phrase that you enter. Like most keyword suggestion tools all you need to do is enter a keyword or phrase and this tool will return results from several Google searches, which it will use to determine popular and re-occurring terms used by websites in the same industry.

The keyword/phrase's relevancy is determined by the number of times a given term occurs in the displayed results. You will notice that sometimes related keywords/phrases return higher results, this is because they are searched for in Google more often that the keyword/phrase you entered.

Tools and Trends
When it comes to the science of keyword research, the tools out there are invaluable. Wordtracker and Overture are undoubtedly the market leaders but the emergence of several other keyword research competitors has positively affected the SEM industry. Not only do SEO’s now have access to a wider range of tools at their disposal, the industry leaders are having to up their game to remain in the lead."

Conclusion, as my investigation and experiences with several keyword internet marketing tool, I believe that WordTracker (with full version) keyword tool is one of the best keyword internet marketing tool in the industry. You can sign up here & get FREE WordTracker tutorial. Additionally, Web CEO keyword software is my favorite keyword internet marketing tool for search engine optimization.

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Monday, October 23, 2006

Keyword Marketing Tool Internet Business - Secrets Of Writing Keyword Rich Articles

Yesterday, I found a great article about secrets of writing keyword rich articles written by Thomas Murrell who is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. He addressed six steps of how to write keyword rich articles. However, I'm interested in his second step, which he stated about keyword marketing tool internet business for writing keyword rich articles. Also, he gives you a few free keyword internet marketing tools.

Here is his review of keyword marketing tool internet business for writing keyword rich in articles:

"KeywordTumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.


WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords.

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar". Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had. "


Personally, among the above keyword marketing tool internet business, the best keyword internet marketing tool is "WordTracker". You can find exact keywords people use for their search. However, I highly recommend you to use a full version of WordTracker. They provide you great features rather than a free trial version.

Sign up here to receive FREE WordTracker tutorial!

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Sunday, October 22, 2006

The Truth About WordTracker Keyword Internet Marketing Tool

During this particular time, I often use WordTracker keyword internet marketing tool to help me to find more niche keywords. I find that WordTracker keyword internet marketing tool with full version offers great features. The WordTracker data is really accurated and can be trust.

"Wordtracker invented the keyword research business and we have more experience in making sense out of millions of search queries made by real people than anyone else on the planet."


The reasons why you and I can trust WordTracker keyword internet marketing tool are described by Ken McGaffin:


(1) WordTracker keyword internet marketing tool get the quality keyword data from the most popular metacrawlers. You can find the exact keywords people use or search for.


(2) WordTracker keyword internet marketing tool's team always monitor and evaluate raw data, look for spam and eliminate it from the result.


(3) WordTracker keyword internet marketing tool allows you to filter an adult oriented keywords.


(4) WordTracker keyword data contains no hard coded links.


(5) There are no any duplicated results in metacrawler data.
Additionally, WordTracker keyword internet marketing tool offers you two versions, which are: (1) Free Trial Version and (2) Full Version. There are several differences between both of versions. Those differences can be found as follows:


Lateral Search (related terms) - The trial version provides you 15 related keywords. Meanwhile the full version gives you 300 keywords.


Number of Keywords per Search - The free trial version also gives you for only 15 keywords whereas the full version gives you 500 keywords.


Number of Keywords in Basket - The free trial and full version gives you 30 and 5,000 keywords respectively.


Spotting Your Niches - The free trial version is correspond with only 1 search engine named "Altavista" whereas the full version can be used for 24 search engines.


The full version gives you the following features: Misspellings, Multiple Search Techniques, Multiple Projects, Top 1000 reports, Quick Research and Email Keyword To Clients features. Meanwhile the free trail version doesn't give those features.


Conclusion, I think WordTracker keyword tool is an excellent keyword internet marketing tool. The two major benefits of WordTracker keyword internet marketing tool is: (1) It is a web-based application. It means you can use WordTracker keyword internet marketing tool anywhere anytime, and (2) You can find exact keywords people use (e.g. case-sensitive, singular & plural and misspellings).

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