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[Search Marketing Plan Keyword Marketing] The Truth About Using Meta Keywords Tag!

Yesterday, I just found an interesting article addressing about meta keywords tag. The article is written by Richard Ball. He addressed that you do NOT use meta keywords tag any more. It is the primary beneficiary to your competitors. You'll discover more information about the drawback of using meta keywords tag below:

"Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO. It's not. Google no longer uses it. In fact, it is likely that Google penalizes sites that do employ the meta keywords tag. Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. By placing this tag on a web page, the primary beneficiary is your competition. How so? The meta keywords tag gives your competitors a nicely formatted list of your important keywords. Don't believe me? Try the free keyword research tool at the end of this article.

Search engines used to rely heavily on the meta keywords tag to guess which keywords were relevant on a web page. Now search engines are sophisticated enough to examine the actual keywords in the body of a web page. Major search engines place little, if any, value in the meta keywords tag. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords. What do I mean by "steal" your keywords? By placing the meta keywords tag on a page, you are, in effect, giving your competitors a list of your important keywords. They can then use these keywords and buy PPC ads or optimize their own site for your important keywords. Why give them this sort of business intelligence? Having invested time and money on exhaustive keyword research to identify the important keyword phrases to use for your own SEO and PPC efforts, why on earth would you make a list of your high value keywords public?

Here is our meta keywords advice: do not use the meta keywords tag. Instead, make sure the title of your web page has your important keywords and that those keywords are repeated in the body of your web page. If you want to, create a meta description tag. The search engines do use that meta tag, but it's not essential for SEO. Creating good content is essential. Each page should have useful content and include your important keywords. Don't try to stuff all of your important keywords onto a single page. Create pages around a theme, a small collection of keyword phrases. For instance, target 1-3 keyword phrases per page. Write a title that incorporates those keyword phrases. If the title seems awkward from the point of view of your audience (site visitors not the search engines), scale back the number of phrases and try again. If you choose to write a meta description tag, it should reinforce the keywords already in the title tag. The body of the page should then include those important keyword phrases. Again, though, the content of the page should be written for your site visitors and not seem awkward.

Since many web sites do still use the meta keywords tag, we have developed a free keyword research tool that will analyze the meta keywords of your competition. Use the tool to see what keywords your competitors are embedding in their meta keywords tags and then research these keywords using other freely available tools. When I begin work for a new client, I ask them for a list of their competitors' web sites. I plug those into the tool and it gives me an instant list of keywords. That's only the beginning, a starting point for further keyword research. As time goes on, I expect online businesses to become a bit more savvy regarding meta tags and this tool will no longer provide a quick start. In the meantime, use the free keyword tool and crush your competition!

About This Author
Richard Ball founded Apogee Web Consulting LLC, a full service search engine marketing firm, to help businesses succeed on the Internet. Use the company's free search engine marketing tools. Prior to starting Apogee Web Consulting, Richard was a software developer for America Online. He has a degree in Aeronautics and Astronautics from MIT."

Conclusion, I personally agreed that using meta keywords tag will be primary beneficary to your competitors. However, my recommendation is that you have to test this and try to hide your meta keywords tag (if you want to use it). My rule of thumb is to test everything you can test!

Labels: keyword analysis research, Search Marketing Plan Keyword Marketing

posted by zMillionDollars @ 1:48 AM 0 Comments

[Search Marketing Plan Keyword Marketing] - If You Are Truly Serious About Keyword Analysis Research For SEO, You Must READ THIS!

Yesterday, I found an EXCELLENT keyword analysis research article provided by Adriana Iordan. The article is all about choosing keywords efficiently for SEO. You'll discover step-by-step of how to do an efficiently & effectively keyword analysis research for SEO. If you are building your own website & doing your keyword research, you must READ THIS and implement all techniques in this article. In my opinion, this is a great article about keyword analysis research.

Here is how to do efficiently keywords research for SEO:

"Search Engine Optimization (SEO) is paramount for businesses that choose to make themselves known via the Internet.

Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.

If you want your web site to be high ranked in search engines, then find out the words that searchers use to get to your site and place them in the appropriate places.

Nevertheless, avoid the trap of placing too many keywords on a single page, because many search engines nowadays have "spam" filters, which means that your site might not even appear among search results.

Below are some tips on how you can perform a proper keyword research and how to use the keywords you have selected in order to optimize your site and rank it as high as possible in the most commonly used search engines. Always be aware that keyword selection is fundamental. Choosing keywords that people might not use to find your site and your products/services will not get you the expected traffic.

What you need is relevant traffic, namely visits that will eventually convert into sales/contracts. The higher the conversion rate is, the better for you and your business.

Given the fact that the main purpose of a web page is to provide information, and that the Internet offers a vast array of choices for prospective customers, it is of utmost importance to have the right keywords embedded in your web pages. To achieve this, there are some steps that you need to follow.

Brainstorming

The first step you need to take is to simply sit down and write down keywords. Write everything. Do not discard any idea that comes into your mind. You will brush up that extensive list later on. Consult your old web site (if there is one) and even some documentation from the sales department. Consult your internal search logs (the logs on your server) to track where your visitors came from and if possible, extract more keyword combinations. Essentially, you will find out what you are missing. Even if you're not sure about a certain keyword, that it will prove relevant for your purpose, write it down anyway. It may lead you to something more closely related.

If you feel that you have "the writer's block", have a brainstorming session. The main purpose of this session is to make you and the other participants think outside the box. Interact with people, ask for their opinion and get their feedback. You can get invaluable ideas and suggestions from a multitude of sources, such as your colleagues, clients, or friends. Remember to always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.

Keep in mind that searchers often mistype words when searching the Internet. Try to think of the most common spelling mistakes for your keywords and include them in your list. Don't neglect those words that are written preferentially with a hyphen or without it, or those that are written with or without spaces between them. Add them to your list.

Another thing that you have to pay attention to is the language that the targeted audience uses. Take jargon into account, and make use of it if you consider necessary.

At the end, begin brushing up your list. Remove any words that, even if they describe your products / services perfectly, are simply too common and aren't searched for too often. Work on your list until you get a number of keywords that you consider the closest match to what you are looking for.

Keyword Research Tools

Now that you have narrowed down your keywords list, it's time to evaluate the result. Technical assistance is welcome and help is available online. There are numerous resources, applications that will help you in your endeavor, free of charge or for a certain fee. Nevertheless, remember that no tool is perfect. Don't be afraid to use your intelligence and common sense. These tools will help you select which keywords to use, but, by no means, will predict the amount of (relevant) traffic that you'll get by using them.

Free

*Overture Inventory- currently a Yahoo! Search Marketing product - generates a list of related searches that include your term and also shows how many times the term was searched for during the last month.
* Related Pages- generates a list of possible keyword combinations based on lists of keywords that you provide
*Google's Keyword Tool- generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends
* Google Suggest- as you type, Google will offer suggestions
* SEO Book Keyword Suggestion Tool- shows top keyword phrases from Overture; links to other keyword research tools and links at various vertical databases, blog searches and tagging systems to show you top results from other information sources
* Digital Point Keyword Research Tool- shows you the results of your query from both Wordtracker and Overture for determining which phrases are searched for most often
* Good Keywords- a free Windows software for finding the perfect set of keywords for your web pages

Fee Based

* Wordtracker- free trial also available - Discover the best keywords to target on your website
* KeywordDiscovery- free trial also available - Find the best keywords for your website
* Keyword Intelligence- drive high quality customers to your website using the top search terms used successfully by millions of people across all major search engines including Google, Yahoo! and MSN

When you consider that you have narrowed down your list to what you were looking for, submit each and every one of the remaining keywords into some of the most popular search engines and see the results. If the results consist of web pages that are not by far related to your own, this is a sign that you are still a long way from the expected result and you have to toil some more.

Competition Analysis

View Source Code

The simplest way is to view the source code of the competitors' web pages. This does not mean that you have to copy (or even be able to if they are trademarked) what they have, but it will help you gain more insight into what you need to include in your own source code. Observe the keywords they have used in places such as the title, headings, description, etc., and use this knowledge to get new ideas of your own.

Google

Another method is entering the keyword that you consider as "primary" for a specific page (the one around which all the optimization process revolves) in a search engine such as Google.

This is the toughest search engine at present, and most SEOs techniques nowadays are made with it in mind You can read our article about it here: Is Outsourcing SEO Services a Good Idea for Your Business? Focus your attention on the number of "hits" that Google returns for your keyword. It will probably be a rather large number, so the next step is to refine your search and try to get less and less hits on your keyword. Two of the methods that you can use are the "all-in-title" method, and the "all-in-anchor" method.

All in Title
This method targets the keyword embedded in the title tag of the web page. What you have to do is to type allintitle: "your keyword" in the search field of your search engine and it will give you results with sites that contain your keyword in their titles.

All in Anchor
An anchor is the part of a web site that is clickable (it has a link associated to it, and it can be either a picture or some text). To find out who are your competitors that use this keyword placement technique, type allinanchor: "your keyword" in the search field of your search engine. The results represent those sites that have anchor text containing your keyword.

Online Help

Of course, you can analyze your competition by means of other resources available online, such as:

* GoogSpy- free; shows a small sample of terms that competing sites are using to get ranked in search results
* AdGooRoo.com/- fee-based, but a trial version is also available
* HitWise- fee-based

Trends Monitoring

If you want to perform an analysis and a comparison of the searchability of your selected keywords, then you can use Google Trends, which analyzes a portion of the Google web searches and calculates how many searches have been done for the terms that you enter relative to the total number of searches done on Google over time. A graph is displayed where you can see the interest taken in your keywords. Use this information to make adjustments and to improve your keyword selection and placement strategy.

Analytics

Keep track of your visitors and the performance of your keywords by using Google Analytics. Don't think that you will do great from the very beginning. Keyword placement is a process that never stops. Analyze your results and learn from your mistakes. Also, keep experimenting based on the results that you get. To gain more experience and knowledge, regularly check forums and consult people with experience. There's always something to learn or work on.

16 Rules of Thumb

There are some basic rules that you need to follow when choosing keywords in order to receive relevant traffic on your web site:

* Don't use single words. Phrases are better than words.
* Be relevant. Make sure that the description of your web site reflects what you have to offer.
* Be a mind reader. Try to anticipate your prospective visitors' needs and meet them.
* Be specific. Choose keywords with a narrower focus to face less competition.
* Localize your keywords: make use of your geographical location, but avoid getting too specific. Also, be aware of the differences between words in different locations (e.g. elevator (US) - lift (UK), sweater (US) - jumper (UK)). Perform your optimization process accordingly to get the best results.
* Choose a primary keyword for which to optimize your web page, and some secondary keywords that can be helpful in increasing the number of your potential visitors who use them in their search.
* Use the available keyword research tools. They can be of great help, but don't neglect your own abilities.
* Test your final list on Google (home page). It's time consuming, but it's a must. Otherwise you will end up using keywords that have very little chance of ranking at least reasonably well in search engines.
* Make sure you use 3-4 different (but related) keywords on each of the pages of your web site. This approach has been proven to be quite successful.
* Pay attention to your keyword placement. The best places in the HTML layer are title tags, header tags, ALT tags, anchor texts, bold/italic tag content, URLs, meta-tags and comments. You can use Page Primer, a tool that "gives you detailed, customized tips to boost your search engine ranking by analyzing your page and providing personalized recommendations for your individual pages".
* Don't overlook misspellings of your selected keywords. Add them to your list.
* Review and rewrite your site to include the keywords you have selected.
* Use an internal site search function if you have a large site. Your visitors will navigate and find the info they're looking for much easier. You can also see exactly the terms they're searching on.
* Check keyword density (how many times a keyword is used on a page divided by the number of words on that page). Theoretically, the higher it is, the better, but this could turn against you. You could risk getting penalties form search engines.
* Target highly searched terms that have as little competition as possible. Nevertheless, if you happen to find a keyword with little competition, don't include it on your web site just for this reason alone.
* Focus on the conversion rate: the percentage of Internet users that perform searches using the keywords that you have selected and convert into buyers (of goods or services).

Finally, make sure that you have seen this process through, and that you haven't overlooked any of the steps and procedures that are recommended for SEO. And don't forget that less traffic with more sales is always better than more traffic with fewer sales.

About This Author
Adriana Iordan is a Web Marketing Manager at Avangate B.V. - eCommerce platform for Electronic Software Distribution Service incorporating an easy to use and secure online payment system plus additional software marketing services and sales tools."

Conclusion, I highly believe that keyword analysis research is the key for your success in home based internet marketing business. I also encourage you to implement the above steps and you will discover a great niche keywords with untapped niche markets. Additionally, I would like you to consider Web CEO keyword internet marketing business tool for choosing your keywords for SEO as well. Web CEO is a great keyword software for SEO as well.

Click here now to learn more about Web CEO keyword software today!

Thank you, Adriana, for a great article about keyword analysis research.

Labels: keyword analysis research, Search Marketing Plan Keyword Marketing

posted by zMillionDollars @ 5:41 PM 0 Comments

[keyword analysis research] - Discover The Difference Between WordTracker And Yahoo Keyword Suggestion Tool Here!

Recently, I got a few emails from my friend asking about the difference points between WordTracker and Yahoo Keyword Suggestion Tool. Personally, the major difference between WordTracker and Yahoo Keyword Suggestion Tool (or called "Overture Keyword Suggestion Tool") are:

• WordTracker allows you to find exactly keywords for what people are searching. Meanwhile Overture Keyword Suggestion Tool doesn't give you to do that.
• WordTracker allows you to dig more multi-level (paid version) of keywords and to generate easily a massive of keywords list. Overture Keyword Suggestion Tool allows you to dig more a few level of keywords research.
• WordTracker gives you more flexible to do your own keyword analysis research. Meanwhile, Overture gives you the data for Yahoo only.
• WordTracker has two versions: (1) Free Trial version and (2) Paid/Full version. Overture Keyword Suggestion Tool is free.

My bottom line is that WordTracker with full version is suitable for you who are looking for doing your advanced keyword analysis research rather than Overture Keyword Suggestion Tool.

Click here now to learn more how to use WordTracker efficiency & start discovering exactly keywords what people search today!

However, as my further investigation, I found a support article written by Simon Akers. The title of article is "Keyword Research Tips - The Difference Between WordTracker & Yahoo Keyword Suggestion Tool". You'll discover how they are difference below:

"In order to find profitable niche markets, use search engine optimization, and set up pay per click advertising campaigns you need to search for popular keywords and find out statistics using keyword research tools.

Because the Yahoo Keyword Suggestion Tool is free most people decide to use it for their keyword research but its not as accurate as Word Tracker.

This is because many rank checkers and bid management tools search Yahoo to find their results and this causes the numbers to be artificially inflated, especially for popular keywords, which can give the impression that some keywords are more popular than they actually are.

It also does not separate plural and singular versions of keywords so you will need to manually add plural versions because they are used separately and give different results when you search for them using most search engines.

If you want accurate results and detailed statistics you should consider using a more advanced keyword research tool called Word Tracker which has many essential features which will save you a lot of time and effort.

The most useful feature will provide you with a list of similar keywords that bear any relation to your search query. These keywords are worth targeting and many will turn out to be very profitable.

There is also a competition search that will help you find keywords with less competition which are easier to achieve high rankings for, allowing you to gain more traffic for less work.

Word Tracker is an invaluable tool for your search engine optimization plan and pay per click advertising campaign and it will make your research a lot easier while giving you an advantage over everyone who uses the Yahoo Keyword Suggestion Tool.

There is actually a free keyword research tool provided by Digital Point that will search both Word Tracker and Yahoo Keyword Suggestion Tool together and show the results side by side so that you can clearly see the difference between the two.

Digital Point Keyword Suggestion Tool:
http://www.digitalpoint.com/tools/suggestion/

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com"

Conclusion, if you are truly serious about doing keyword research and search engine optimization, I highly recommend you to use WordTracker with full/paid version. You'll discover hot niche keywords with high relevancy and low competitors. Believe me, you need those keywords. Actually, you need a lot. The more those keywords you have, the more successful opportunities you get!

Click here now to DISCOVER EXACTLY keywords what people search for today!

Labels: buy keyword software, keyword analysis research, WordTracker review, Yahoo Keyword Suggestion Tool

posted by zMillionDollars @ 6:36 PM 0 Comments

[keyword analysis research] - Alternatively Keyword Analysis Research With WordTracker To Build Your Massive Keywords

1. if you use the words people use when they search in your copy, page titles, descriptions and links, then you’ll score well in search engine results and more people will find your site.
2. the language you use will be appropriate to your audience. And as any seasoned direct marketer will tell you, speak to people in their own language and they will be more likely to buy from you.

That of course begs the question, "How do you find your best keywords"?
Most people either just guess or do perfunctory research using one of the many free keyword tools that you'll find online.

But if you want to succeed online, you've got to spend enough time and energy finding out the words your customers really use whey they search. You'll need not just 20-30 keywords, you'll need hundreds - and many of the most successful online companies will have thousands of keywords.

The keyword matrix is a simple methodology that allows you to build a comprehensive keyword list using the Wordtracker database. Here are the 3 steps involved: you can also download the Excel spreadsheets we generated for this example - this gives you almost 5,000 relevant keywords using the full version of Wordtracker and 85 relevant keyword using the free trial version.

Step 1 - Start with a common word or phrase that is appropriate to your business
Start simple. Your starting point does not need to be clever or creative. All you need is a common word or phrase relevant to your business - Wordtracker will help you find clever keywords later.

So in the example above, a good starting point would be the word 'chocolate'.
Using the keyword researcher at Wordtracker, you can find 1000 keywords that all contain the word, 'chocolate'.

Now all you have to do is rush off and optimize your web pages for those phrases, right?

Wrong! That is what most people will do and as a result they will miss out on some very powerful keywords that are not immediately obvious.

Time to move on to step 2 and get inside the keyword matrix.

Step 2 - Find words that are related to your original keyword
Here the task is not to find relevant keywords that contain the word 'chocolate': in fact, it is just the opposite - to find relevant keywords that do not contain the word 'chocolate'.
Go to the related keywords feature on Wordtracker and enter the word chocolate. Wordtracker now searches 100 websites that score well on search engines for the search 'chocolate' and extracts the phrases that those sites use. From that you'll find relevant keywords such as truffles, cocoa, fudge, confectionery, gifts, gourmet and so on.

Scan the list of related keywords and pick the ones that YOU feel are relevant to your business. Your input is required: Wordtracker is not a machine that churns out a list of keywords that will automatically bring you a fortune. If that was so, everybody would get the same results. Rather, Wordtracker is a tool that allows you to find your best keywords."

Click here now to try trail version of WordTracker!

" So from the list of related terms you might pick truffles, cocoa, fudge and candy.

Step 3: Use the related words to generate many more relevant keywords
Essentially, this repeats step 1 for each of the related keywords that you have chosen. Take each of your chosen related words and enter them into the keyword researcher in turn.

By following this methodology, you can quickly generate hundreds of relevant keywords that reflect the subtleties - and niche markets - within your marketplace.

Final words
The average person will do their keyword research once and then forget about it.
But that is the way to get average results. Effective keyword research is an ongoing process and to get outstanding results you must work at it regularly.

Successful keyword researchers will:

1. Regularly check your keyword counts on Wordtracker - they can go up and down over time.
2. Continue to add more keywords to your matrix. The more effective keywords you have, the more profitable your online business will be.
3. Monitor how well your keywords do. Performance will always be a mixture of:
   - Keywords that bring good traffic and good conversions (these are the words people use when they are in buying mode)
   - Keywords that bring you good traffic but poor conversions (these are the words people use when they are in research mode)
   - Keywords that bring low traffic but great conversions( these are the words that represent buying behaviour in niche markets).

Overall, there will be a mix of such keywords in any comprehensive keyword matrix."

Conclusion, I highly recommend you to follow the above steps if you are stuggling to your own keyword analysis research or if you have NO idea of how to do your own keyword analysis research.

Click here now to learn MORE about WordTracker - Find Exact Keywords People're Using For Their Search!

Labels: keyword analysis research, Keywords Money Making Idea

posted by zMillionDollars @ 7:50 PM 2 Comments

[keyword analysis research tools review] - Discover Best Free Keyword Internet Marketing Business Tool Here!

Labels: buy keyword software, keyword analysis research tools

posted by zMillionDollars @ 7:12 AM 0 Comments