[Search Marketing Plan Keyword Marketing] READ THIS: If You Are Truly Serious About Keyword Research And Search Engine Optimization!
Now I am going to give you #2 top mistake for your search engine optimization. Personally, I strongly believe that keyword research is the foundation of driving targeted traffics to your website. People are wasting their time and don't know how exactly to do their keyword research. Also, I believe that search engine optimization is one of great ways to drive more traffics to your website. Remember, the more traffics you have, the more make money business oppotunities you get!
You'll discover top 10 mistakes for search engine optimization & how to do the most effective keyword research for your website below:
"1. Non-Relevant Linkage.
External links to your site play a large part in most of the major search engine algorithms and can be considered an endorsement of your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building is as much a science as it is an art, one we take very seriously.
2. Untargeted Keywords.
The people who use search engines are 'normal' people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content.
This looks good on a web page, but to search engine crawlers it means little. Search engines are looking for content, keywords, and relevancy to the search terms. By all means have some graphics, but don't forget the meat. This doesn't mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same.
What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions.
In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results. (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags.
Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of 'Black Hat' techniques.
Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results.
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants.
Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
10. Decide to do optimization in-house.
Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn't justify their time invested. We've yet to meet a good SEO who doesn't have virtual real estate bringing in a nice chunk of cash.
About the Author: Anthony Yap is the resident SEO expert for a SEO company, http://www.SearchMarketingROI.com. Services offered include keyword research, SEO, local internet marketing, web copywriting, reputation management and link building. Custom internet marketing programs available."
Conclusion, as you can see above, keyword research is #2 top mistake for your search engine optimization. I would love recommend you to do the most effective keyword research as below:
- Include the most popular keywords in your website - You'll discover a lot of keywords with high search volumes from your keyword analysis research tool
- Use the most popular keywords along with qualifier - For example, your keywords might attach the geographic or specific words
- Look for the HOT niche keywords with higy KEI value - You'll discover a TON of HOT niche keywords with high KEI through Keyword Elite and WordTracker
Click here now to discover a TON of hot niche keywords with Keyword Elite - #1 best keyword suggestion tool on the internet. You'll save a TON of your time and reduce your undo/redo keyword search task!
Labels: keyword analysis research, keyword research tool, Keywords Money Making Idea, Search Marketing Plan Keyword Marketing
[keyword analysis research tools] Discover ALTERNATIVE Keyword Research Tool For Your Great Website & Spy On Your Competitors TODAY!
Today, I am going to share you an ALTERNATIVE keyword analysis research tool for your website & spy on your competitors. Yesterday, I just got an email from Perry Marshall who is the highly successful internet marketer. He addressed the interesting keyword research tool for building your great website and spying on your competitor.
Personally, I believe that the following keyword suggestion tools are great ALTERNATIVE keyword research tool besides with Keyword Elite, WordTracker and Keyword Discovery. If you are looking for how to discover your niche keywords, you must READ THIS:
"http://visualthesaurus.com - Generates visual trees of related keywords, sort of like a mind map. You type in a term and rich word trees spring up. Then you can click on the next word and the next word and the tree continues to morph. I just sent the latest Renaissance Club newsletter to the printer and I think I used it six or seven times to find just the perfect word. There's a free demo and a yearly membership is a paltry $20. Give it a whirl.
Spy Intelligence: Sometimes it's quite useful to have an idea of what your competitors are doing on Pay Per Click, what keywords they're bidding on, what they're spending, stuff like that. Disclaimer: Neither of these tools provides a completely accurate picture but they're both very useful:
http://spyfoo.com/ - Gives you a list of major keywords your competition is bidding on, an estimate of their daily budget, data about their organic listings, average bid position, and how many competitors they have. Rather insightful.
http://www.googspy.com/ - A related technology, but presented in a different way. The keyword list it generates is incomplete but quite helpful.
http://www.lexfn.com/ - Type in a word and it gives you related terms and concepts.
http://buzz.yahoo.com/ - Following pop culture to see what's hot this week? This is a great place to do it, 'cuz the clicks always tell a story. I don't know that this is terribly useful for keyword research per se (unless you have a very deliberate strategy that plays on celebs & stuff like that) but it certainly gives you topic ideas that you can tie into newsletters, rants, etc. The equivalent tool on Google is called Zeitgeist:
http://www.google.com/press/zeitgeist.html
Google's Keyword Suggest -
http://www.google.com/webhp?complete=1&hl=en - as you type a search term, Google suggests related words."
Finally, I believe that the above keyword analysis research tool can definitely help you to DISCOVER niche keywords with high relevancy & low competitors for your niche markets. Also, some of those keyword research tools are very useful to spy on your competitors. I would love recommend another GREAT keyword suggestion tool for spying keywords on your competitors. It is KeyCompete keyword research tool. You'll discover how easy and smart of keyword research tool for spying on your competitors!
Click here now to learn more about Keyword Elite - One of my best keyword research tool on the internet right NOW!
Labels: keyword analysis research, keyword search tool, Keywords Money Making Idea, spy your competitors' keywords
Recently, I found a great article about long-tail keywords from WordTracker Academy. Also, I like the article written by Stephen Mahaney. It is all about 3 good reasons why you have to target your long-tail keywords rather than generic keywords.
You'll discover 3 reasons to target your long-tail keywords for your own keyword analysis research here:
"Seasoned professionals in the arena of online marketing are aware of the fact that it's best to use keywords that target potential customers who are "late" in the buying cycle. So, naturally, the most common question we receive on this topic is something like...
How do I find out what these keywords are? ...and why are they so important?
In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
To help illustrate this phenomenon, let's take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase.
Consumer becomes aware of a product.
Consumer seeks information about that product in preparation for possible purchase.
Consumer evaluates alternatives to product (features, pricing, etc...).
Consumer makes their purchase decision.
Consumer pulls out their credit card and completes the transaction.
Consumer then evaluates the product after buying it and decides if they want to keep or return it.
Using the above six step path to a purchase as our model, you can probably already see that you want to target the consumer who is somewhere around step 4...
Consumer makes their purchase decision.
...because once they have made their decision to buy something, that's when they start using very specific search phrases to seek out their target purchase.
Now for the GOOD news...
Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases.
Here's a specific example. Let's say your site sells guided mountain climbing tours in California. At first, you might consider targeting a generic phrase like travel. After all, an adventure tour is generally the type of excursion people like to participate in while traveling on vacation.
However, if you tried to go after that phrase, you'd be facing direct competition from big sites like Yahoo.com, CNN.com and Travelocity.com. It's unlikely you'd be able to knock any of those sites out of the top 10 unless you're willing to invest a pile of money and a mountain of time.
But, even more important, travel isn't the best phrase for you to target anyway. That's because many people who search using that phrase are looking for items such as plane tickets, ocean cruises or just doing very general research on where they might like to go. They're probably not saying to themselves...
"I'm looking for someone who sells guided tours for beginners to climb Mount Shasta so I can take my family on a fun trip this summer."
If they were, they'd be entering something different than travel.
Even if you were to target a more specific phrase like mountain climbing you'd still be up against heavy hitters like About.com, Wikipedia.org, and the USDA forest service. And, unless you sell everything related to mountain climbing for every mountain around the world, the traffic you'd get for that keyword isn't likely to convert to many sales.
So let's look at some of the keywords that are specific to what you're selling—keywords that you can start ranking for and generating traffic and sales right away.
Here are a few highly specific keyphrases that relate to customers who are much later in the buying cycle—at least at step 3, probably at step 4 and possibly step 5:
california mountain climbing tours
beginner mountain climbing in california
guided mountain climbing tours
mount shasta family climbing tours
Of course, these are just a few examples. I'm sure you could think of many more. However, the point is twofold;
The long tail keywords are much easier to rank for.
People who search by using long tail keywords are far more likely to become buyers!
More Good News...
Of course this suggests that you should be creating pages that zero-in on snagging searchers who use long tail keywords. And, since there are potentially so many different long tail combinations that searchers may use to buy what you offer, that means you'll likely be creating more pages.
Well the goods news is that Google likes sites that have more pages. It makes the site look more substantial, more natural, and even more real in the eyes of the world's most popular search engine. Bear in mind that your "unique" pages need only be variants of your main offering(s) but focused on a specific long tail niche.
Therefore, each and every page will have a unique title, description meta tag, h1 header tag, and body content that emphasizes your offering by using the long tail keyword that you choose for each specific page. It isn't rocket science, but it sure does work well to snag consumers at the optimum stage of the buying process!
So, instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.
Also bear in mind, however, that the downside of focusing too much effort on the long tail is, if you target phrases which are too specific, you might not get enough traffic to sustain your business. That's why it's best to have:
a few pages sending you large amounts of less-targeted traffic, and
a large number of pages with each sending you small amounts of highly targeted traffic.
But overall, it's best to think of it this way; would you rather rank for one keyword which sent you 1000 visitors a day or 200 keyphrases, half of which sent you 1 buyer a day?
After you do the math you'll see that 100 buyers are much better than 1000 site visitors who are only doing research. And there is no question that the use of ultra-specific keywords demonstrate a greater intent to buy on the part of the customer. This simply leads to more sales which is, of course, what you are really after.
There's just no substitute for Research
In the end there is no substitute for doing your keyword research and determining which keywords have enough traffic to make them worth going after. And this effort must be dovetailed with doing your competitive intelligence research to determine which keywords you'll be able to rank for based on the sites you'd have to compete against.
Of course, Wordtracker is the hands-down best place to find a huge list of related keywords as well as learn how much traffic each is likely to provide your site. For many of the sites we manage, at least half of our customer traffic comes from these longer, more specific phrases—and such traffic tends to convert at a much higher level than generic 1 or 2-word keyword phrases.
So, now you have the tools it takes to get...
easier rankings
higher sales conversions
and many more pages indexed in Google
...all of which will certainly lead to a much more profitable bottom line!
Stephen Mahaney - President
Planet Ocean Communications
SearchEngineNews.com"
My bottom line is that I totally agree with this article. I strongly believe that long-tail keywords are MUCH better than general keywords. For example, if you are using pay-per-click to drive traffics to your website, I am sure that long-tail keywords will give you very high conversion rate. The more conversion rate you have, the more sales you get!
Click here now to discover long-tail keywords & expand your targeted keywords list TODAY!
Labels: keyword analysis research, keyword research tool, Keywords Money Making Idea
A few days ago, I found an ALTERNATIVE keyword analysis research provided by WordTracker - Ken McGaffin. After I read the article, I found that the article gives you an internesting alternative way for keyword analysis research. Actually, it should be the basic of keyword analysis research with WordTracker in my opinion. For all new home based internet marketing business people who are confusing about keyword research, I highly recommend to READ THIS. You'll get an idea of how to do your own keyword research and build your massive keywords by WordTracker.
"A simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy. The reasons for this are two fold:
if you use the words people use when they search in your copy, page titles, descriptions and links, then you’ll score well in search engine results and more people will find your site.
the language you use will be appropriate to your audience. And as any seasoned direct marketer will tell you, speak to people in their own language and they will be more likely to buy from you.
That of course begs the question, "How do you find your best keywords"?
Most people either just guess or do perfunctory research using one of the many free keyword tools that you'll find online.
But if you want to succeed online, you've got to spend enough time and energy finding out the words your customers really use whey they search. You'll need not just 20-30 keywords, you'll need hundreds - and many of the most successful online companies will have thousands of keywords.
The keyword matrix is a simple methodology that allows you to build a comprehensive keyword list using the Wordtracker database. Here are the 3 steps involved: you can also download the Excel spreadsheets we generated for this example - this gives you almost 5,000 relevant keywords using the full version of Wordtracker and 85 relevant keyword using the free trial version.
Step 1 - Start with a common word or phrase that is appropriate to your business
Start simple. Your starting point does not need to be clever or creative. All you need is a common word or phrase relevant to your business - Wordtracker will help you find clever keywords later.
So in the example above, a good starting point would be the word 'chocolate'.
Using the keyword researcher at Wordtracker, you can find 1000 keywords that all contain the word, 'chocolate'.
Now all you have to do is rush off and optimize your web pages for those phrases, right?
Wrong! That is what most people will do and as a result they will miss out on some very powerful keywords that are not immediately obvious.
Time to move on to step 2 and get inside the keyword matrix.
Step 2 - Find words that are related to your original keyword
Here the task is not to find relevant keywords that contain the word 'chocolate': in fact, it is just the opposite - to find relevant keywords that do not contain the word 'chocolate'.
Go to the related keywords feature on Wordtracker and enter the word chocolate. Wordtracker now searches 100 websites that score well on search engines for the search 'chocolate' and extracts the phrases that those sites use. From that you'll find relevant keywords such as truffles, cocoa, fudge, confectionery, gifts, gourmet and so on.
Scan the list of related keywords and pick the ones that YOU feel are relevant to your business. Your input is required: Wordtracker is not a machine that churns out a list of keywords that will automatically bring you a fortune. If that was so, everybody would get the same results. Rather, Wordtracker is a tool that allows you to find your best keywords."
Click here now to try trail version of WordTracker!
" So from the list of related terms you might pick truffles, cocoa, fudge and candy.
Step 3: Use the related words to generate many more relevant keywords
Essentially, this repeats step 1 for each of the related keywords that you have chosen. Take each of your chosen related words and enter them into the keyword researcher in turn.
By following this methodology, you can quickly generate hundreds of relevant keywords that reflect the subtleties - and niche markets - within your marketplace.
Final words
The average person will do their keyword research once and then forget about it.
But that is the way to get average results. Effective keyword research is an ongoing process and to get outstanding results you must work at it regularly.
Successful keyword researchers will:
Regularly check your keyword counts on Wordtracker - they can go up and down over time.
Continue to add more keywords to your matrix. The more effective keywords you have, the more profitable your online business will be.
Monitor how well your keywords do. Performance will always be a mixture of:
- Keywords that bring good traffic and good conversions (these are the words people use when they are in buying mode)
- Keywords that bring you good traffic but poor conversions (these are the words people use when they are in research mode)
- Keywords that bring low traffic but great conversions( these are the words that represent buying behaviour in niche markets).
Overall, there will be a mix of such keywords in any comprehensive keyword matrix."
Conclusion, I highly recommend you to follow the above steps if you are stuggling to your own keyword analysis research or if you have NO idea of how to do your own keyword analysis research.
Click here now to learn MORE about WordTracker - Find Exact Keywords People're Using For Their Search!
Labels: keyword analysis research, Keywords Money Making Idea
[Keywords Money Making Idea] - How To Choose High Profitable Keywords Effectively
Today I am going to show you how to choose high targeted & profitable keywords effectively. The steps I am going to show you are PROVEN and easy to understand & follow. You'll discover PROVEN success steps of how to choose high profitable keywords effectively in dept.
Here is "Keywords Money Making Idea" of how to choose high profitable keywords in dept by Mike Bradbury:
"When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy.
The wrong methods will run you in circles, wondering what went wrong.
It is the intent of this article to teach an effective method of keyword selection that will enable you to land more keywords on the first page with less work.
Getting Started: Know the Site
To create a great keyword list, you will need to know your website backwards and forwards. You should know what the site features, and just as importantly, you should know what it doesn't feature.
The first step is to brainstorm a list of somewhat generic keywords. For example, if you are a shoe store in Poughkeepsie, the temptation will arise to try and rank number 1 for the term "shoes." Well, that's a start, but ranking for the word "shoes" is probably aiming a little too high for a mom and pop shop in Upstate New York, which is why it's very important that you know the site well enough to come up with a good list of pseudo-generic "modifiers" for your keyword:
Location (Poughkeepsie shoes, shoes upstate New York, shoes 12601)
Price (cheap shoes, affordable shoes, quality shoes, comfortable shoes etc)
Types (running shoes, walking shoes, jogging shoes etc)
Industry specific (anti-pronation shoes)
Lengthening the List
At this point you should have a good list of pseudo-generic keywords. The next step is lengthening that list using your favorite Keyword tool (I will be using Overture in this example).
Each time you plug a keyword into your tool of choice, it will return the number of searches conducted for that term over a given period of time. It will also suggest keywords from the tool's database that are similar to the one you entered.
The basic idea now is to go through the list returned by the keyword tool and copy any and all similar terms as well as their corresponding search values, which relate directly to the site you're optimizing. Then, paste them to a spreadsheet program so that they can be further edited later.
Once you have copied and pasted, just go through the list row by row. Delete keywords that don't have to do with the website you're optimizing (which is why it's important to know what the site doesn't feature) and repeat with the next pseudo-generic keyword on your list. The idea is to identify as many keywords as possible.
Narrowing the List
So you have a long keyword list; it's time to narrow it down. I narrow my lists by deciding if the potential gain for a keyword is relative to the competition. In order to make that decision, I need to know three variables:
The number of searches on a particular keyword (already got those from Overture)
The Amount of Competition (I'll show you how to find your competition in this section.)
Will the keyword lead to conversions (this is up to you)
Below is a method for thoroughly determining competition for various keywords:
Do a search for one of your keywords
On the first SERP find the last listing with the keyword in the title tag that is either a homepage of any kind or is a sub-page which is not associated with a domain whose Pagerank is greater than 6. (This is the page you will need to beat, if one does not exist, ranking will generally be easier)
Find out how many unique links with the keyword in the anchor text whose linking page has a Pagerank of 1 or higher for the competitor (This is how many quality backlinks you'll need to acquire)
The aforementioned is a meticulous method for determining the competition for all of your keywords, and unless you're planning on building a tool that will automate this process, I would suggest taking a more general approach by using advanced search strings in the search engine of your choice.
The technique that I am about to demonstrate uses the following string:intitle:"Keyword Phrase" inanchor:"Keyword Phrase"This string will return the total number of pages with, largely, the two greatest factors contributing to ranking for a keyword:
It's a down and dirty method for assessing competition. This is how it's done:
Copy your list of keywords into the box, click "submit".
Click on each link.
Find and copy the number of pages that the search engine returns for this query from the top right of the SERPs to a new column next to the corresponding keyword in your keyword list spreadsheet (this is your competition).
In another new column, divide the number of competitors by the number of monthly searches for each keyword.
Sort the table from low to high (ascending) using that column
What you have done is created a ratio of competitors to searches. When determining competition, you generally want the keyword to be searched on more times than there are competitors for that word. So the closer the ratio is to 0, the better the keyword.
These techniques will point out which terms have the most competition, but competition alone should not dictate which words make the final list.
Keyword Layout
Remember when selecting keywords: words on a higher competitive level should be placed on pages that will receive deep links in groups of 2 or 3 where all of the keywords are very similar like:
Running shoes, Shoes for running and buy running shoes online
Web design in Atlanta, Atlanta Georgia web design, Atlanta web site design
This way, you won't have to remove highly competitive, but potentially lucrative terms from your list, provided that you make a concerted effort to perform link-building for the pages on which those terms reside.
For smaller terms, in my opinion, the more the merrier. They can be given their own pages or be mentioned on other highly trusted pages of your site.
That's it. You should have all the information you need to select a strategically viable keyword list. Remember, keyword research is the cornerstone of a successful SEO campaign. Knowing the competition for your keywords will aid you in site layout, as well as focusing effort on SEO only where it is necessary. Ultimately, it will make your optimization process more efficient, allowing your sites to rank for more keywords with less work, which is a goal that all SEOs strive to attain.
Mike Bradbury is an employee of Objectware, Inc, an Atlanta web design company specializing in ecommerce solutions, custom web applications, wireless integration, search engine marketing and custom shopping cart software. Mike is a search engine analyst for Objectware, cr. "
Conclusion, I strongly believe that the article is very helpful for you to choose the right keywords for your "Keywords Money Making Idea". Most of them are the same as I did every day to choose my keywords. You'll discover the PROVEN success steps of how to choose the right keywords!
Click here now if you want the expert to do keywords research for you. You'll save a TON of your time. Remember, TIME is MONEY!!!
Labels: Keywords Money Making Idea
