[Search Marketing Plan Keyword Marketing] READ THIS: If You Are Truly Serious About Keyword Research And Search Engine Optimization!
Now I am going to give you #2 top mistake for your search engine optimization. Personally, I strongly believe that keyword research is the foundation of driving targeted traffics to your website. People are wasting their time and don't know how exactly to do their keyword research. Also, I believe that search engine optimization is one of great ways to drive more traffics to your website. Remember, the more traffics you have, the more make money business oppotunities you get!
You'll discover top 10 mistakes for search engine optimization & how to do the most effective keyword research for your website below:
"1. Non-Relevant Linkage.
External links to your site play a large part in most of the major search engine algorithms and can be considered an endorsement of your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building is as much a science as it is an art, one we take very seriously.
2. Untargeted Keywords.
The people who use search engines are 'normal' people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content.
This looks good on a web page, but to search engine crawlers it means little. Search engines are looking for content, keywords, and relevancy to the search terms. By all means have some graphics, but don't forget the meat. This doesn't mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same.
What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions.
In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results. (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags.
Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of 'Black Hat' techniques.
Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results.
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants.
Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
10. Decide to do optimization in-house.
Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn't justify their time invested. We've yet to meet a good SEO who doesn't have virtual real estate bringing in a nice chunk of cash.
About the Author: Anthony Yap is the resident SEO expert for a SEO company, http://www.SearchMarketingROI.com. Services offered include keyword research, SEO, local internet marketing, web copywriting, reputation management and link building. Custom internet marketing programs available."
Conclusion, as you can see above, keyword research is #2 top mistake for your search engine optimization. I would love recommend you to do the most effective keyword research as below:
- Include the most popular keywords in your website - You'll discover a lot of keywords with high search volumes from your keyword analysis research tool
- Use the most popular keywords along with qualifier - For example, your keywords might attach the geographic or specific words
- Look for the HOT niche keywords with higy KEI value - You'll discover a TON of HOT niche keywords with high KEI through Keyword Elite and WordTracker
Click here now to discover a TON of hot niche keywords with Keyword Elite - #1 best keyword suggestion tool on the internet. You'll save a TON of your time and reduce your undo/redo keyword search task!
Labels: keyword analysis research, keyword research tool, Keywords Money Making Idea, Search Marketing Plan Keyword Marketing
[keyword analysis research] - ALTERNATIVE Keyword Tool To Discover Hot Niche Keywords In The Future!
***Breaking News!!! In this particular time, I always use WordTracker keyword analysis research tool to DISCOVER hot niche keywords and build a massive list of keywords for my websites. However, I just walked through Keyword Discovery website. As I found that they have announced several new updates. I believe that Keyword Discovery will be an ALTERNATIVE keyword tool to discover hot niche keywords in the future!
You'll discover the latest updates here:
- Keyword Database Update: The KD global database now has 35 Billion searches and the premium database has 10 Billion searches from the last 12 months. This is in contrast to 300 million queries in the past 90 days with WordTracker.
- Plural Search Feature Release: KD should have had this feature a long time ago.
- Import to any KeywordDiscovery keyword database: Another long overdue feature recommended by KD users.
Upcoming enhancements to Keyword Discovery include:
- More keyword databases, such as French, Spanish, Italian and Portuguese
- Wildcard and "contains" search functions
- Adult search term database
- KEI improvements
Personally,
Keyword Discovery keyword tool is the #1 competitors of WordTracker today! They provide great features like WordTracker (even they are not in the same level yet!). My recommendation to you who are looking for ALTERNATIVE of how to expand & discover hot niche keywords for your home based internet marketing, Keyword Discovery MUST be your first choice.
Click here now to DISCOVER how Keyword Discovery is the #1 ALTERNATIVE keyword analysis research tool for your keyword research TODAY!
My bottom line is to keep your eyes closely on Keyword Discovery. It will be the next generation of how people do their keyword research!
Labels: buy keyword software, keyword analysis research, keyword research tool, keyword tool, Search Marketing Plan Keyword Marketing
[keyword analysis research] Case Study: TrustyGuides.com uses Wordtracker as a market research department by Neil Davidson
Recently, I got a several emails from my friends asking about WordTracker and Keyword Discovery. Which one do they have to use for their website? Personally, I am using WordTracker right now. And Today I am going to share you a case study written by Neil Davidson from WordTracker for your consideration. I highly recommend you who are looking for #1 best keyword analysis research tool for your website to READ THIS:
"In 2004, Christopher Cummings had a big idea for a new website. He thought there was a gap in the market, and because of that he was sure his big idea was as close to a sure-fire success as anything could be. Then he saw that success depended on something else. It was something that he was a complete novice in, the intelligent use of keyword research data.
The idea behind creating TrustyGuides was to offer an alternative information source on all sorts of subjects on the internet, such as careers, personal finance, parenting and education. But Christopher Cummings says that there was more to this alternative than just great content.
"I wanted to differentiate our content through ease of use and effectiveness as well. Our guides had to be easy to navigate and clearly structured, unlike much of our competition. There weren't going to be any of the other usual annoyances either, like pop-ups, flash animations and all the other things that can ruin a user’s Internet experience. The thinking was spot-on, but the missing part of the jigsaw was keyword research data."
TrustyGuides has come a long way since then. It's now a successful business that is immersed in keyword research data. Four key learnings on search engine optimization (SEO) contributed to the business's success:
1. A great idea on the Internet can die if it's not supported by a robust SEO strategy, but with one it can thrive.
2. For new websites, the use of less popular keyphrases is more effective than using popular keywords, as these are already owned by the more established competition.
3. The keyword data supplied by Wordtracker can take the place of a conventional market research department, adding value to creative thinking, as well as adding objectivity to final decisions.
4. The world of SEO is constantly changing, never static. This requires constant re-checking and refining of content against the latest keyword research results.
TrustyGuides' enters the world of keyword research data.
Christopher Cummings remembers that it was at a meeting with the owner of a content management software company that he discovered this part of the jigsaw.
"He told me how important the right keywords would be for any content-focused website. He said that at least 70% of web-users start their internet session by using a search engine. I was astonished by the figure. Even if the figure was really closer to 50% it still had big implications for my business. He didn't need to make his next point, that any website has to rank highly in search engine results, or nobody will come to it. I was already thinking it."
Christopher happily admits to being a complete novice in the world of SEO at that time. That was something that would soon change.
"I bought a range of SEO books and read-up on everything there was to know on the subject. It reinforced what I had been told, that the choice of keywords could decide the success or failure of TrustyGuides. I invested in one of the keyword research data products mentioned again and again in the texts, Wordtracker."
Wordtracker becomes TrustyGuides' marketing research department.
TrustyGuides was launched in 2005, but at that time Christopher Cummings still could never have predicted how important Wordtracker would become to his business.
"Within the space of a year, it went from being something that I knew almost nothing about to being at the heart of every decision we made in the business. It became our market research department. We now have a clear development process for developing content, and Wordtracker is always part of that process."
In its simplest form, TrustyGuides develops content through four steps:
1. The team starts the content creation process by brainstorming potential topics, based on what they know about their audience, what's contemporary and what they have learned from Wordtracker previously.
2. They review the list and agree what ideas they think are worth developing, based on what they know about their typical readers.
3. They then investigate what topics will also bring in advertising revenue as well as interest readers, and use that to inform their selections.
4. Wordtracker helps them make the final decision on which topics are to be developed, based on which topics perform well on searches.
5. Using Wordtracker, they begin the work on finding keyphrases within the chosen subject areas, to make sure that they get a high search-engine ranking.
Keyphrases are more important than keywords.
As the team tried out different SEO strategies they learned what worked and what didn't. Now, keyphrases are now more important than keywords for Trusty Guides, as Christopher Cummings explains.
"For me, this was the most important learning since we started working this way. It's something that other new websites need to consider. Your competition may have been around for years, and, if they're any good, they are search engine optimized and have thousands of inbound links. How are you going to win against that sort of competition, with their 100% focus on a keyword that you want to own? For TrustyGuides, success has been based on owning the keyword phrases that have high scores but that no one else has taken complete ownership of yet. It's far more effective to be number three in a search for a reasonably popular keyphrase than to be number 3,000 in a search for the most popular keyword."
When it comes to TrustyGuides advice on parenting, the area of potty training is a good example. When the team looked at the search term "potty training', they decided it wasn't a term worth fighting for ownership of, since so many established websites owned it already. But when they looked at the area of potty training they discovered many other interesting variations on the term. One was "potty training chart', and though they decided that the competition for that was too tough, they saw an opportunity with "printable potty training chart.' TrustyGuides decided to focus on this term, and it has been a success for them.
This approach has become a successful formula and one that adds a new dimension to the to the content development process. But, as Christopher Cummings says, Wordtracker can perform an important role at many development stages.
"Keyword research data can be a springboard to creative thinking, as it tells you what your audience is thinking, but it also adds objectivity to any decisions made, just as any market research would, because its based on the behavior of your target audience. You can't get any more solid research than data based on actual behavior, so you know that you can trust it 100%."
Finding the right content is a constant quest for Trusty Guides.
TrustyGuides has learned to avoid the mistakes others make, creating and optimize content and then forgetting about it. Keyword research data results are constantly changing, because users' search behavior is also constantly changing. It means that no piece of content is guaranteed success, or may not need changing, even when it has been successful at first. It's something that Christopher Cummings feels strongly about.
"Finding that a keyword or keyphrase is popular is only the first step. But even once the keywords are chosen, a page is search engine optimized and the site is live, the job is only half done. We need to check that what we have done works, and tweak or even re-work pages that don't perform as well as we wanted them to."
It's this constant vigilance that has made TrustyGuides the success that it is. It is also, Christopher Cummings believes, a key part of their hoped-for success in the future.
"Of course, we will continue to rely on Wordtracker for developing new subject areas and new pages, but we will also get better and better at measuring the success of content and changing underperforming pages. Wordtracker will also play an essential role in helping us to do that."
Conclusion, I believe that WordTracker keyword analysis research tool provides you a GREAT features, keyword research and MORE for you to build your highly successful website and find HOT niche keywords. Meanwhile, Keyword Discovery is a new generation of keyword research tool. They provide a great services for your own keyword research (e.g. suitable for PPC advertiser, SEO, and Publisher).
Click here now to learn ALL about WordTracker & start buidling your highly profitable niche keywords TODAY!
My bottom line for you is to TEST, TEST and TEST. You should try to test both of keyword analysis research tool to discover which one is suitable for your home based internet marketing business.
Labels: buy keyword software, keyword analysis research, Search Marketing Plan Keyword Marketing
[Search Marketing Plan Keyword Marketing] The Truth About Using Meta Keywords Tag!
Yesterday, I just found an interesting article addressing about meta keywords tag. The article is written by Richard Ball. He addressed that you do NOT use meta keywords tag any more. It is the primary beneficiary to your competitors. You'll discover more information about the drawback of using meta keywords tag below:
"Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO. It's not. Google no longer uses it. In fact, it is likely that Google penalizes sites that do employ the meta keywords tag. Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. By placing this tag on a web page, the primary beneficiary is your competition. How so? The meta keywords tag gives your competitors a nicely formatted list of your important keywords. Don't believe me? Try the free keyword research tool at the end of this article.
Search engines used to rely heavily on the meta keywords tag to guess which keywords were relevant on a web page. Now search engines are sophisticated enough to examine the actual keywords in the body of a web page. Major search engines place little, if any, value in the meta keywords tag. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords. What do I mean by "steal" your keywords? By placing the meta keywords tag on a page, you are, in effect, giving your competitors a list of your important keywords. They can then use these keywords and buy PPC ads or optimize their own site for your important keywords. Why give them this sort of business intelligence? Having invested time and money on exhaustive keyword research to identify the important keyword phrases to use for your own SEO and PPC efforts, why on earth would you make a list of your high value keywords public?
Here is our meta keywords advice: do not use the meta keywords tag. Instead, make sure the title of your web page has your important keywords and that those keywords are repeated in the body of your web page. If you want to, create a meta description tag. The search engines do use that meta tag, but it's not essential for SEO. Creating good content is essential. Each page should have useful content and include your important keywords. Don't try to stuff all of your important keywords onto a single page. Create pages around a theme, a small collection of keyword phrases. For instance, target 1-3 keyword phrases per page. Write a title that incorporates those keyword phrases. If the title seems awkward from the point of view of your audience (site visitors not the search engines), scale back the number of phrases and try again. If you choose to write a meta description tag, it should reinforce the keywords already in the title tag. The body of the page should then include those important keyword phrases. Again, though, the content of the page should be written for your site visitors and not seem awkward.
Since many web sites do still use the meta keywords tag, we have developed a free keyword research tool that will analyze the meta keywords of your competition. Use the tool to see what keywords your competitors are embedding in their meta keywords tags and then research these keywords using other freely available tools. When I begin work for a new client, I ask them for a list of their competitors' web sites. I plug those into the tool and it gives me an instant list of keywords. That's only the beginning, a starting point for further keyword research. As time goes on, I expect online businesses to become a bit more savvy regarding meta tags and this tool will no longer provide a quick start. In the meantime, use the free keyword tool and crush your competition!
About This Author
Richard Ball founded Apogee Web Consulting LLC, a full service search engine marketing firm, to help businesses succeed on the Internet. Use the company's free search engine marketing tools. Prior to starting Apogee Web Consulting, Richard was a software developer for America Online. He has a degree in Aeronautics and Astronautics from MIT."
Conclusion, I personally agreed that using meta keywords tag will be primary beneficary to your competitors. However, my recommendation is that you have to test this and try to hide your meta keywords tag (if you want to use it). My rule of thumb is to test everything you can test!
Labels: keyword analysis research, Search Marketing Plan Keyword Marketing
[Search Marketing Plan Keyword Marketing] - If You Are Truly Serious About Keyword Analysis Research For SEO, You Must READ THIS!
Yesterday, I found an EXCELLENT keyword analysis research article provided by Adriana Iordan. The article is all about choosing keywords efficiently for SEO. You'll discover step-by-step of how to do an efficiently & effectively keyword analysis research for SEO. If you are building your own website & doing your keyword research, you must READ THIS and implement all techniques in this article. In my opinion, this is a great article about keyword analysis research.
Here is how to do efficiently keywords research for SEO:
"Search Engine Optimization (SEO) is paramount for businesses that choose to make themselves known via the Internet.
Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.
If you want your web site to be high ranked in search engines, then find out the words that searchers use to get to your site and place them in the appropriate places.
Nevertheless, avoid the trap of placing too many keywords on a single page, because many search engines nowadays have "spam" filters, which means that your site might not even appear among search results.
Below are some tips on how you can perform a proper keyword research and how to use the keywords you have selected in order to optimize your site and rank it as high as possible in the most commonly used search engines. Always be aware that keyword selection is fundamental. Choosing keywords that people might not use to find your site and your products/services will not get you the expected traffic.
What you need is relevant traffic, namely visits that will eventually convert into sales/contracts. The higher the conversion rate is, the better for you and your business.
Given the fact that the main purpose of a web page is to provide information, and that the Internet offers a vast array of choices for prospective customers, it is of utmost importance to have the right keywords embedded in your web pages. To achieve this, there are some steps that you need to follow.
Brainstorming
The first step you need to take is to simply sit down and write down keywords. Write everything. Do not discard any idea that comes into your mind. You will brush up that extensive list later on. Consult your old web site (if there is one) and even some documentation from the sales department. Consult your internal search logs (the logs on your server) to track where your visitors came from and if possible, extract more keyword combinations. Essentially, you will find out what you are missing. Even if you're not sure about a certain keyword, that it will prove relevant for your purpose, write it down anyway. It may lead you to something more closely related.
If you feel that you have "the writer's block", have a brainstorming session. The main purpose of this session is to make you and the other participants think outside the box. Interact with people, ask for their opinion and get their feedback. You can get invaluable ideas and suggestions from a multitude of sources, such as your colleagues, clients, or friends. Remember to always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.
Keep in mind that searchers often mistype words when searching the Internet. Try to think of the most common spelling mistakes for your keywords and include them in your list. Don't neglect those words that are written preferentially with a hyphen or without it, or those that are written with or without spaces between them. Add them to your list.
Another thing that you have to pay attention to is the language that the targeted audience uses. Take jargon into account, and make use of it if you consider necessary.
At the end, begin brushing up your list. Remove any words that, even if they describe your products / services perfectly, are simply too common and aren't searched for too often. Work on your list until you get a number of keywords that you consider the closest match to what you are looking for.
Keyword Research Tools
Now that you have narrowed down your keywords list, it's time to evaluate the result. Technical assistance is welcome and help is available online. There are numerous resources, applications that will help you in your endeavor, free of charge or for a certain fee. Nevertheless, remember that no tool is perfect. Don't be afraid to use your intelligence and common sense. These tools will help you select which keywords to use, but, by no means, will predict the amount of (relevant) traffic that you'll get by using them.
Free
*Overture Inventory- currently a Yahoo! Search Marketing product - generates a list of related searches that include your term and also shows how many times the term was searched for during the last month.
* Related Pages- generates a list of possible keyword combinations based on lists of keywords that you provide
*Google's Keyword Tool- generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends
* Google Suggest- as you type, Google will offer suggestions
* SEO Book Keyword Suggestion Tool- shows top keyword phrases from Overture; links to other keyword research tools and links at various vertical databases, blog searches and tagging systems to show you top results from other information sources
* Digital Point Keyword Research Tool- shows you the results of your query from both Wordtracker and Overture for determining which phrases are searched for most often
* Good Keywords- a free Windows software for finding the perfect set of keywords for your web pages
Fee Based
* Wordtracker- free trial also available - Discover the best keywords to target on your website
* KeywordDiscovery- free trial also available - Find the best keywords for your website
* Keyword Intelligence- drive high quality customers to your website using the top search terms used successfully by millions of people across all major search engines including Google, Yahoo! and MSN
When you consider that you have narrowed down your list to what you were looking for, submit each and every one of the remaining keywords into some of the most popular search engines and see the results. If the results consist of web pages that are not by far related to your own, this is a sign that you are still a long way from the expected result and you have to toil some more.
Competition Analysis
View Source Code
The simplest way is to view the source code of the competitors' web pages. This does not mean that you have to copy (or even be able to if they are trademarked) what they have, but it will help you gain more insight into what you need to include in your own source code. Observe the keywords they have used in places such as the title, headings, description, etc., and use this knowledge to get new ideas of your own.
Google
Another method is entering the keyword that you consider as "primary" for a specific page (the one around which all the optimization process revolves) in a search engine such as Google.
This is the toughest search engine at present, and most SEOs techniques nowadays are made with it in mind You can read our article about it here: Is Outsourcing SEO Services a Good Idea for Your Business? Focus your attention on the number of "hits" that Google returns for your keyword. It will probably be a rather large number, so the next step is to refine your search and try to get less and less hits on your keyword. Two of the methods that you can use are the "all-in-title" method, and the "all-in-anchor" method.
All in Title
This method targets the keyword embedded in the title tag of the web page. What you have to do is to type allintitle: "your keyword" in the search field of your search engine and it will give you results with sites that contain your keyword in their titles.
All in Anchor
An anchor is the part of a web site that is clickable (it has a link associated to it, and it can be either a picture or some text). To find out who are your competitors that use this keyword placement technique, type allinanchor: "your keyword" in the search field of your search engine. The results represent those sites that have anchor text containing your keyword.
Online Help
Of course, you can analyze your competition by means of other resources available online, such as:
* GoogSpy- free; shows a small sample of terms that competing sites are using to get ranked in search results
* AdGooRoo.com/- fee-based, but a trial version is also available
* HitWise- fee-based
Trends Monitoring
If you want to perform an analysis and a comparison of the searchability of your selected keywords, then you can use Google Trends, which analyzes a portion of the Google web searches and calculates how many searches have been done for the terms that you enter relative to the total number of searches done on Google over time. A graph is displayed where you can see the interest taken in your keywords. Use this information to make adjustments and to improve your keyword selection and placement strategy.
Analytics
Keep track of your visitors and the performance of your keywords by using Google Analytics. Don't think that you will do great from the very beginning. Keyword placement is a process that never stops. Analyze your results and learn from your mistakes. Also, keep experimenting based on the results that you get. To gain more experience and knowledge, regularly check forums and consult people with experience. There's always something to learn or work on.
16 Rules of Thumb
There are some basic rules that you need to follow when choosing keywords in order to receive relevant traffic on your web site:
* Don't use single words. Phrases are better than words.
* Be relevant. Make sure that the description of your web site reflects what you have to offer.
* Be a mind reader. Try to anticipate your prospective visitors' needs and meet them.
* Be specific. Choose keywords with a narrower focus to face less competition.
* Localize your keywords: make use of your geographical location, but avoid getting too specific. Also, be aware of the differences between words in different locations (e.g. elevator (US) - lift (UK), sweater (US) - jumper (UK)). Perform your optimization process accordingly to get the best results.
* Choose a primary keyword for which to optimize your web page, and some secondary keywords that can be helpful in increasing the number of your potential visitors who use them in their search.
* Use the available keyword research tools. They can be of great help, but don't neglect your own abilities.
* Test your final list on Google (home page). It's time consuming, but it's a must. Otherwise you will end up using keywords that have very little chance of ranking at least reasonably well in search engines.
* Make sure you use 3-4 different (but related) keywords on each of the pages of your web site. This approach has been proven to be quite successful.
* Pay attention to your keyword placement. The best places in the HTML layer are title tags, header tags, ALT tags, anchor texts, bold/italic tag content, URLs, meta-tags and comments. You can use Page Primer, a tool that "gives you detailed, customized tips to boost your search engine ranking by analyzing your page and providing personalized recommendations for your individual pages".
* Don't overlook misspellings of your selected keywords. Add them to your list.
* Review and rewrite your site to include the keywords you have selected.
* Use an internal site search function if you have a large site. Your visitors will navigate and find the info they're looking for much easier. You can also see exactly the terms they're searching on.
* Check keyword density (how many times a keyword is used on a page divided by the number of words on that page). Theoretically, the higher it is, the better, but this could turn against you. You could risk getting penalties form search engines.
* Target highly searched terms that have as little competition as possible. Nevertheless, if you happen to find a keyword with little competition, don't include it on your web site just for this reason alone.
* Focus on the conversion rate: the percentage of Internet users that perform searches using the keywords that you have selected and convert into buyers (of goods or services).
Finally, make sure that you have seen this process through, and that you haven't overlooked any of the steps and procedures that are recommended for SEO. And don't forget that less traffic with more sales is always better than more traffic with fewer sales.
About This Author
Adriana Iordan is a Web Marketing Manager at Avangate B.V. - eCommerce platform for Electronic Software Distribution Service incorporating an easy to use and secure online payment system plus additional software marketing services and sales tools."
Conclusion, I highly believe that keyword analysis research is the key for your success in home based internet marketing business. I also encourage you to implement the above steps and you will discover a great niche keywords with untapped niche markets. Additionally, I would like you to consider Web CEO keyword internet marketing business tool for choosing your keywords for SEO as well. Web CEO is a great keyword software for SEO as well.
Click here now to learn more about Web CEO keyword software today!
Thank you, Adriana, for a great article about keyword analysis research.
Labels: keyword analysis research, Search Marketing Plan Keyword Marketing