[keyword analysis research] Discover Keyword Optimization By Microsoft Showed Off AdCenter Last Week HERE!
Today I am going to update you about Microsoft's Keyword Optimization showed off last week. Yesterday I got a newsletter written by Kevin Newcomb about Microsoft showed off last week.
You'll discover one of three key areas Microsoft showed off last week below:
"Microsoft last week showed off adLabs research focusing on three key areas: keyword optimization, video display ads, and consumer orientation.
Keyword Optimization
Keyword optimization efforts are built upon the Keyword Service Platform (KSP), a set of services that third-party developers can use through APIs to build Web applications to analyze keywords. Microsoft released the APIs to developers last week, and Colborn said partners are currently working on various applications to more effectively suggest, categorize, monetize and forecast traffic and extract keyword terms.
"We're making it an open network by publishing and sharing the algorithm," said James Colborn, product manager for adCenter Labs. "We're excited to see how our partners will build on the KSP."
Microsoft has developed its own set of tools in adLabs based on the KSP, including a keyword forecasting tool, a search funnel analysis tool, and a search result clustering tool. A vertical competitive analysis feature allows advertises to dig deeper into the "long tail" keyword suggestions, and more accurately test budget predictions.
Marketers will also be able to extract trends in search campaigns to create modeling and forecasting tools to apply to their broader business, since the search queries will capture user intent around the marketer's products and services, he said.
Some of the more developed keyword optimization projects underway in adLabs include tools to improve the detection of commercial intent, to break down multi-word queries into separate phrases, and to classify keywords into a taxonomy that will improve contextual targeting of ads.
Commercial intent detection, currently being tested in adLabs, returns a probability score reflecting the likelihood that a word or phrase is part of a search with commercial intent. The scoring can be used to track a searcher's progress through the purchase funnel, or to determine that a searcher is not looking to purchase, but to support a previous purchase.
For instance, "digital photography" shows a 51.4-percent likelihood of having commercial intent, which reflects the informational nature of the query. Moving farther toward commercial intent is "digital camera tips," which shows an 81.7-percent likelihood.
When it gets down to choosing a camera model, searchers would likely turn to queries like "digital camera review," which shows a 98.3-percent likelihood of commercial intent, and finally "digital camera store" shows a 99.8-percent likelihood of commercial intent.
"Most marketers are ROI-focused, and can't afford the luxury of paying for non-commercial keywords," Colborn said. The tool can also help marketers target ads to users that can help move them to the next stage of the purchase funnel, or target them with information or services appropriate to their non-commercial query. "Marketers understand that people do research and eventually buy. They may want to reach their audience in the research phase so they'll keep them in mind later when they're in the commercial phase," he said.
In order to better process multi-word queries, Microsoft is developing 'query entity detection" algorithms, to break down queries into chunks that go together. So a search for "real estate agent" would recognize the phrase "real estate" should stay together, instead of treating them as a collection of single terms. The algorithm analyzes the relationship between words in a search term, and decides the best way to break it down to improve relevance of results.
The keyword categorization engine will be incorporated into adCenter as part of the Content Ads addition later this quarter. It will help solve the problem that some contextual ad networks have of delivering too much irrelevant traffic or not enough traffic overall, Colborn said.
"You need to place contextual ads in the most precise category. The keyword categorization engine will identify content channels appropriate for a business, and provide a confidence score of which category a keyword fits in," he said.
The Content Ads program has been in beta with several advertisers since October, and more U.S. advertisers will begin to see their campaigns show up in Microsoft's Content Ads program as early as this week, according to the adCenter team. Advertisers were selected based on how well their ads match the inventory currently available in the pilot. Plans call for a roll-out to all customers shortly after the pilot concludes.
Unlike most other contextual ad programs, Content Ads is not yet open to third-party publisher sites. Instead, ads will appear on Microsoft properties, such as MSN, MSN Money, Dating and Personals. Advertisers will have the option to opt out of the Content Ads program at any time, or to set separate bids for keywords to display on content pages.
Many search marketers have seen early success with adCenter, though a common lament is for more traffic, as long as quality does not go down. Microsoft is hoping Content Ads will be one answer to the inventory problem."
Labels: buy keyword software, keyword analysis research, keyword analysis research tools, keyword tool
[keyword analysis research tools review] - Discover The Difference Between WordTracker And Keyword Discovery HERE TODAY!
Recently, I got several emails from my friends asking which keyword tool is the best for discovering niche markets and keywords. They often asked me about the difference between WordTracker and KeywordDiscovery. Which one is the best keyword research tool in the industry in my opinion? I said that it depends on what you need exactly.
However, if you are looking for best keyword research tool for discovering niche markets and niche keywords, I personally like WordTracker. It gave me exactly keywords people are searching on the Internet. Keyword Discovery is the next generation of keyword research tool in the future. They are growing a lot comparing with WordTracker. You can discover the best keyword for your website (Sometimes, from my point of view, the best keywords are not the keywords exactly people search). Keyword Discovery can give your MORE keywords than WordTracker. Also, the user interface of WordTracker is easy to use rather than Keyword Discovery in my opinion.
Nevertheless, you'll discover the comparison between WordTracker and Keyword Discovery keyword analysis research tool from Keyword Discovery website here:
| Feature | WordTracker™ | KeywordDiscovery |
| Keyword Searches | 300 Million | 32 Billion |
| Unique Search Terms | 36 Million | 580 Million |
| 12 Month Seasonal Search Trends | N | Y |
| What Search Engines Supply Keyword Data | 4* | 180 |
| Number of terms per search** | 1,000 | 1,000 - 10,000 |
| Misspellings and Fuzzy String Search | Y | Y |
| Phonetic Matching | N | Y |
| Keyword Cross Referencing | N | Y |
| Related Search | Y | Y |
| Meta Tag Import | N | Y |
| KEI | Y | Y |
| Keyword Density Analysis | N | Y |
| Industry Terms | N | Y |
| Perform Keyword Translations | N | Y |
| Thesaurus Search | Y | Y |
| Run Keyword Permutations | N | Y |
| Keyword Filter | N | Y |
| Premium keyword database free from Skews | N | Y |
| Search Volume Break down by Search Engine | N | Y |
| eBay keyword database | N | Y |
| News keyword database | N | Y |
| Shopping keyword database | N | Y |
| Regional keyword databases, such as UK | N | Y |
| Cost Per Month | £28.00 (approx $49.36) | From $49.95 |
My bottom line is that you have to TEST by yourself. You'll find exactly what you want for your own keyword analysis research tool. I highly recommend you to use the FULL/PAID version for both of WordTracker and Keyword Discovery. Trial version doesn't give you much. Also, I strongly believe that when you are choosing your own keyword research tools, you MUST choose those tools based on your EXACT needs (e.g. Niche Miner, PPC Advertising, Search Engine Optimization and Publisher).
Click here now to learn ALL about WordTracker by yourself TODAY!
Or
Click here now to learn ALL about Keyword Discovery by yourself TODAY!
Labels: buy keyword software, keyword analysis research, keyword analysis research tools, keyword tool
[keyword analysis research tools review] - Discover Best Free Keyword Internet Marketing Business Tool Here!
Yesterday, I just found an interesting article mentioned about "Best Free Keyword Research Tools". I'm thinking that it will be helpful for you who are looking for free keyword research tool and have a limited budget for your own keyword internet marketing business tool. The article is written by Mike Reining and Vishen Lakhiani.
You'll discover the best free keyword research tools here:
"If you are looking for the best free keyword research tools, then you have to check out the following:
Free keyword research tool by Yahoo:The
Overture Keyword Selector Tool was the first and best free keyword research tool on the market. It still continues to be a solid tool and if you are just looking for some ideas, then this is the tool for you. You can get access to the free Overture keyword research tool here:
http://inventory.overture.com/d/searchinventory/suggestion/Free keyword research tool by Google:The
Google Keyword Tool is also an excellent free keyword research tool that I would highly recommend. It works very different from the Overture tool. Overture will show you all of the major variations that contain the keyword / keyword phrase you are looking for while the free keyword research tool from Google will show you all of the top related keywords and keyword phrases. So, it is well worth checking out both tool. You can get access to the free keyword research tool from Google here:
https://adwords.google.com/select/KeywordToolExternalHere are two additional free keyword research tools that you must use if you are serious about beating your competition.
The first additional keyword research tool is a thesaurus
Absolutely NOTHING beats a
thesaurus to find synonyms when doing keyword research. Personally, I was often too lazy to go and use a thesaurus. However, all of that changed once I started using a thesaurus as an additional keyword research tool because I was able to grow my keyword list by leaps and bounds in record time and discovered tons of additional hot keywords. The thesaurus I use for my keyword research is:
http://thesaurus.reference.com/The second additional keyword research tool is a dictionary
By reading through all of the approved definitions of a keyword you will almost always discover additional keywords to further expand and grow your list. I have noticed that both a great thesaurus and dictionary are instrumental tools in boosting your creativity by helping you to find new niche segments and keywords that you might have otherwise missed.
The dictionary I use for my keyword research is:
http://dictionary.reference.com/While these free tools are great, I have to recommend
WordTracker because it has become the one tool that I cannot live without as an online marketer. There simply is not better tool to help you build an outstanding keyword list in less time. I use
Wordtracker instead of a free keyword research tool such as Overture and Google because Wordtracker is much faster and much more powerful. I still use a thesaurus and the online dictionary to come up with new keywords but when it comes to building a keyword list,
Wordtracker is a must.
I will share more thoughts on how to best use
Wordtracker in a future post. I have literally created highly targeted and highly profitable keyword lists containing tens of thousands of keyword phrases in hours, no other free keyword research tool even comes close and one day access is all that you need and it costs less than $10 per day.
About the Author
Mike Reining
Mike shares his internet marketing experience from successful internet start-up iPlayMusic, his achievements as eBay's Head of New Venture Strategy, and now MindValley. He was also an Associate Consultant for The Boston Consulting Group for two years, and
Vishen Lakhiani
Before founding MindValley with Mike, he served both as Business Development Manager and New York Director of Sales for LegalMatch.com, during it's growth from a small operation in a San Francisco apartment to a 100 employee business within 2 years. He was also a former web developer at Microsoft, and Vice-President of AIESEC USA, a non-profit based in New York"
Conclusion, I believe that the above free keyword tools are the best keyword research tools in the Internet now. However, as I always said that free keyword tools give you a good feature, but they are not good enough if you are truly serious about your online business. If you have a limited budget, I also recommend you to start with those keyword research tools. Otherwise, I highly recommend you to consider
Keyword Elite,
WordTracker,
Keyword Discovery and
Keyword Country. Remember, every keyword internet marketing tools are developed for their own purposes! Your job is to find keyword research tools for matching your needs. Also, remember this: You get what you pay!
Click here now to learn more about Keyword Elite & start generating a massive of relevancy keywords today! I can challenge you that you have no idea how best Keyword Elite is!
Labels: buy keyword software, keyword analysis research tools
