PPC Search Engine Marketing Millionaires - What is Keyword Flipping in Google Adwords?
Hi everyone,
For PPC Affiliates who are advertising the affiliate products with PPC search engines particularly in Google Adwords, the post today is very interesting and will help you to increase your CTR dramatically. Today, I am going to share you an interesting article related to "Keyword Flipping" concept. It is all about how to increase your CTR with the highly targeted and converted keywords. From my perspective, it is a great basic tip you have to know and learn. You will discover what the keyword flipping is and how it works in this post.
Here is the article written from Earnersblog.com:
"What is Keyword Flipping?
Keyword Flipping is perfect for Affiliate Marketers & also people running Multiple PPC campaigns at once. It allows you to set up Campaigns quicker, analyse your results quicker then make the necessary optmisation tweaks to increase your CTR once you know what’s already working. This technique saves you time, lots of time.
Overview
As the Affiliate Marketing space becomes more & more saturated it’s important to test as many different offers (with multiple variables) as we can. Naturally it can be a time consuming process setting up very very targeted PPC campaigns without first knowing which keywords are going to perform best for us in the long run. Keyword Flipping basically allows you to test lots of targeted keywords at once then pick the initial performers out & create a more targeted adgroup. Thus further increasing the CTR & reducing the cost we pay per click.
Theory
It’s important to understand the Adwords Bidding Formula to really see why having a higher CTR & keeping things targeted is important:
Ad Score = CTR x Max Bid
Therefore if my overall CTR is 10% & I’m bidding 1 Dollar then my Ad Score is 10. However, if someone else has a CTR of 20% & they’re bidding $0.75 then their Ad Score is 15 therefore outranking my ad (even though they’re bidding less).
This is why people generally bid higher to start, get a decent CTR & tweak adcopy then reduce the bid whilst monitoring position & CTR to get more value per click.
Our aim is to get the highest possible CTR on the ads that are working for us. This allows us to attain this best possible return on our advertising spend. We could make very targeted adgroups & ads for each individual keyword but this takes up time & less time means we can test less offers.
How it Works
When you're setting up a brand new campaign for a specific offer try to theme your keywords & put them in groups. Let say for example that we're talking about Web Hosting. You might choose the following keywords:
- Cheap Web Hosting
- Affordable Web Hosting
- Discount Web Hosting
- Low Cost Web Hosting
- Web Hosting Coupons
- Cheapest Web Hosting
- Lowest Priced Web Hosting
- Cheap Web Hosts
In this group these keywords are themed by price. They all relate to one another fairly well so I can get away with either using Google's Dynamic Keyword Insertion or Just creating some generic Low Cost Adcopy for them, then I'll bid to position 4 or Above.
I'll normally let the ads then run for around 24-48 hours. Once that period has elapsed I'll go back to the group & check the stats. You will soon be able to see which ads are getting a good number of impressions & clicks. It's also important to track the conversions on a keyword level, otherwise you won’t know which keywords are converting.
Flipping the keyword now involves grabbing the best performers & creating their own highly targeted adgroup (those that are converting & getting a decent amount of impressions). Say for example that Cheap Web Hosting had the highest CTR of about 8% & converted at 4%. We can then create a new adgroup called "Cheap Web Hosting" that contains that keyword only. We now create a much more targeted ad, such as:
You can see how we use the keyword in the Adcopy 3 times now. As people search for the keyword it highlights the text, thus highlighting their attention to the ad:
Doing this can sometimes double or triple your CTR which means you can hold a much higher position at a fraction of the price. This means that if we still convert at 4% on the keyword we can pull in the same amount of traffic at half the price thus doubling our ROI.
Conclusion
Keyword Flipping is a quick & easy way to find out & isolate your highest performing & highest traffic keywords then refine them further without wasting time optimising keywords that won't perform."
Final thoughts, I strongly believe that keyword flipping technique will definitely help you to increase your CTR dramatically. However, I would also recommend you to focus on your return on investment (ROI) and conversion rate by optimizing your landing page for highly targeted and converted keywords. You should create very specific landing pages for those highly targeted and converted keywords for maximizing your profits online. With the keyword flipping and proper landing page optimization, you are in the great position to beat google adwords and maximize your adwords profits.
Learn more "PPC Affiliate" secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
What do you think about Keyword Flipping technique? Please feel free to share your ideas. I'm happy to hear from you. :)
Regards,
zMillionDollars
Labels: keyword analysis research, keyword analysis tips
Now, I am going to give you the effective top 10 mistakes in keyword analysis research tips. I found a great article in Marcin's blog. You'll discover top 10 mistakes in keyword analysis. Personally, I believe that if you can avoid those top 10 mistakes, you are doing your effective keyword analysis research.
READ THIS: If you are looking for how to do your own effective keyword analysis research.
"1. Not doing keyword research at all
That one is self-explanatory. If you give up on keyword research, you miss one of the cheapest and most efficient market research methods ever created. You will never come up with all the ways that people may be search for content in your niches, you will not discover all the simple ways you may get more visitors and finally, you will simply not think of many content ideas that are inspired by what you find in the keyword research data.
The conclusion is - you can brainstorm keywords on your own, but you should do the comprehensive research for your niche at least once and store the keywords for future reference. Much better would be to use some keyword tools on every-day basis - this is highly recommended if you're serious about your online projects.
2. Taking keyword counts at the face value
It always astonishes me when people get some numbers from any keyword research tool and then expect the exact number of visits to their website for that phrase, if they make it to the top of SERPs of course.
The truths is, all the keyword tools have access to a very microscopic sample of all the queries that people enter into the search engines every day. No keyword tool has access to data from Google, Yahoo or even MSN. It means they are relying on some second or third-tier data sources and any estimates of the keyword popularity are just that - estimates.
The more you dig into any niche, the greater the potential discrepancy between estimated and actual search counts may be.
The best I can suggest is to look for relations between any counts provided by these tools. If for example Wordtracker says that ipod is searched for 28,000 times a day and zune is searched for 8000 times a day, there is a good chance that ipod is a much more popular keyword to target (however, as I will show you in a separate articles, different tools may suggest very varying proportions between different phrases).
3. Relying on a single tool
It's always a great idea to test your keywords using several keyword services.
First of all, you will simply get more phrases if you combine results of for example Wordtracker [aff.] and Nichebot [aff.] and the Google keyword selector tool.
You will also be able to eliminate any odd results, which may be a result of your competitors spamming one tool or the other.
4. Relying on over-inflated data
This applies particularly to any keyword research done with the Overture keyword search tool and any other online or desktop tools that rely on these data (such as the very handy SEO Book Keyword Suggestion Tool or the freeware Good Keywords software).
The Overture tool is extremely abused by marketers doing their research and so it shows strong bias in certain niches and unnaturally high search counts (which change a lot - in one month it can be hundreds of thousands for one keyword and just mere hundreds for the same keyword next month).
You should always cross-reference Overture results with another source.
5. Focusing on just one keyword / phrase
The days when you could write SEO-optimized content by focusing on a single keyword / phrase and just taking care of its proper density are definitely over. We are now in the latent semantic indexing era.
This basically means that whenever you're doing keyword research, you must think about a set of related phrases and words that will allow you to theme your page and "convince" the search engine that it's on a given subject.
There are many great ways to discover words that belong to the same semantic category. You can for example try the free WordNet tool. This is a browsable database of keywords where humans define their meanings and relations between them.
6. Relying on KEI
If you don't know what KEI (Keyword Effectiveness Index) is, you may find this detailed explanation helpful.
Basically, it's a ratio of how many times a given keyword is searched for to the number of competing websites that rank for this keyword. Many people rely on this ratio to judge how competitive a niche is and what their chances are to achieve top rankings in SERPs.
But guess what, KEI can be extremely misleading.
First of all, you're really competing only against the top 10 (or 20) listings in SERPs. It doesn't matter if there are 100,000 or 100,000,000 other results (and that would change KEI drastically). The only thing that matters is how strong SEO-wise the top 10 results are.
On the other hand, if you take into account how wrong the keyword tools may be in estimating the counts (especially in case of of the long-tail keywords), you get another reason not to rely on KEI (because doubling the count may not mean much, but it may alter KEI drastically).
There are many free tools which are much more useful in estimating your real competition for any given phrase.
If you're using Firefox, you may check these great extensions - SEO for Firefox or SeoQuake. They will show you a number of useful data directly in the Google search results (such as PR of each page in results, number of backlinks, age of domain etc.). With these data, you can get a good feeling of how difficult it will be to rank for your term.
You can also use a very cool freeware application called Keyword Explorer which will immediately show a number of search results for a normal query and with modifiers, such as "intitle" or "inurl". Usually, even if there is a large number of results for a regular query, but a much lower number for queries with modifiers, it means that there may be not too many pages optimized for your phrase and you have a good shot at ranking well.
7. Not using tools to organize and manage your keyword lists
If you're serious about your keyword research, you'll quickly end up with lists containing thousands of keywords for almost any niche. You can try and use Excel to manage them, but that's, well, not the optimum way. It's a bit a like reinventing the wheel.
There are specialized tools, which will make managing your lists a breeze. You will be able to do all basic operations, such as sorting and filtering, as well as more advanced, such as automatically discover subniches, find keywords for your LSI optimization (see point 5 above), or conduct multi-level, multi-criteria filtering.
One tool that I truly recommend and use almost daily is the Keyword Results Analyzer [aff.]. I am going to have a review of this tool soon, but in the meantime, I strongly recommend that you go to the link provided and sign-up for the free 8-day video tutorial. Not only will it show you how to use the tool, but you will also get a ton of useful tips on keyword research in general.
I have no doubt that my keyword research has become much more efficient since I started using this too to manage my lists.
8. Researching at the wrong time
This applies in particular to people using the Wordtracker tool, which stores keyword statistics for the last 90 days.
It means that it would be a rather bad idea to research Christmas gifts in July using Wordtracker, as its data from the last 90 days would contain very little Christmas-related terms.
It's less important if you're using tools like Nichebot and its Keyword Discovery database, which generally covers a much longer time-span.
9. Going after the most expensive and competitive terms
Unless you're very experienced in SEO, have good contacts in the industry and deep pockets, there is little sense in going for the most competitive and expensive phrases. Your business model is in the long tail - less competition and less income per click may still translate into greater revenue than the most profitable keywords with mad competition.
However, it's a very sound strategy to use the long-tail terms to drive traffic to your site and then to channel that traffic to other pages in your website, optimized for example for high-paying AdSense ads.
10. Letting your keywords lists gather dust
This is something I am very guilty of - I have an infinite number of keyword lists and niches that I researched just because discovering niches can be so much fun, particularly with tools like this one to automatically discover new and profitable markets. But guess what - I've never used these keywords and probably never will. And they will never make me any money."
Finally, I am sure that doing very well & effective in your keyword research is the significant way to your success. Also, I believe that keyword research tool will help you to get the idea of keywords and generate a massive of keywords in a minute.
Click here now to generate a massive of niche keywords in a minute with #1 best keyword analysis research tool. You'll save your time for your own keyword analysis!
Labels: effective keyword analysis research, keyword analysis research, keyword analysis tips
