Keyword Research Tools - Discover Recommended Social Networks to Find Massive Profitable Keywords
Hi everyone,
As we know that keyword is one of the most important components in pay per click (ppc) online advertising. With the effective keyword research, you will discover profitable keywords and earn more money. Today, I'm going to share you an interesting article written by
Ann Smarty. You will discover and learn how to use social networks to discover super profitable keywords.
Here are the articles showing how to use social networks to find niche profitable keywords:
"Social media networking is a comparatively new phenomenon we haven’t yet learned to treat properly. Most online marketers are simply trying to promote their product there pretending to be their customers’ friends. Others successfully manage their reputation with the help of social media communities.
But what if we could use social media to explore your niche and learn more about your audience? That definitely makes sense: social media network is the community of real people who say what they think right now. Thus social media can help you to conduct up-to-date niche research:
- to learn demographics, interests and tastes of your targeted audience;
- to explore your competitors;
- to conduct the enhanced keyword research.
Recently there appeared several tools that will help with your keyword research by showing you the following:
- how popular your keyword is;
- who discusses your keyword and how (the context it is used in);
- your keyword synonyms and related terms;
- your niche trends and its related words usage. "
1.
TweetVolume will show you how much your keyword is discussed and also compare its stats to other neighboring terms.
2. Two other
Twitter applications
TweetScan and
Summize will also show you who is talking about your keyword right now and what they are saying (you can also subscribe to the RSS to daily track your key term).
3.
Del.icio.us will show your keyword related terms and most popular bookmarks about it.
4. Recently launched
Facebook Lexicon shows what is discussed throughout Facebook discussion walls. It is great for comparing related terms and analyzing new popular trends but it will only show you what is really heavily discussed."
Final thoughts, the more profitable keywords you have, the more money you earn. With the above sites, you are in the great position to find more extra profitable keywords. Also, you will know what exactly people are talking about. I believe that using social networks are more popular to find out what keywords or words people are saying. Remember, what they say is what they search.
However, if you do not want to waste you time to research keywords, I highly recommend you to grab
200,000+ Magic LIVE Keywords I've used and are using now. With those Magic LIVE Keywords, you save a TON of your time and money for your keywords research.
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Cheers,
zMillionDollars
Labels: keyword research, keyword research tool
Keyword Research Tools - 5 Alternative Great Keyword Research Tools to Success in PPC Online Advertising
Hi everyone,
As we know that keyword research is one of the most important things we have to do effectively in the pay per click campaigns. Today, I am going to share you alternative 5 keyword research tools to help you to discover more niche profitable keywords.
Here are those 5 keyword research tools:
"1.
Google Sets will tell you what Google itself considers relevant (neighboring) terms
2.
MSN clustering tool that “clusters search results into semantically related groups.” The tool groups the related terms in topics and subtopics. It also sorts results based on the main term different meanings.
3.
Searchradar not only displays a keyword tag cloud but also demonstrates the usage of this keyword and its synonyms in short context. It also offers a handy FireFox and Internet Explorer extensions that display relevant topics within Google search results.
4.
Keyword Map is also a great fun to play with. It will show you keyword variations either in alphabetical order or on a map.
5.
Urban Dictionary provides a list of related slang and urban words. (Quick tip: install Urban Dictionary FireFox search plugin to search right from your browser.) The dictionary is really helpful at giving you a full picture of your main term associations as well as jargon, memes, and neologisms - the essential information to help you in even a deeper understanding of your niche."
The original source come from Ann SmartyLearn more secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
Cheers,
zMillionDollars
Labels: keyword research tool, ppc keyword research tool
Now, I am going to give you a great article written by Jill from HighRankings sites. You'll discover what keyword research tools are good for and why you must use keyword research tools.
"In basic terms, the competitiveness of any given keyword or phrase is based on how many pages online there are in the search engines' database which are optimized for the keywords in question.
Many people do a search at Google using their keyword phrase and erroneously judge their competitiveness based on the number of results that are returned. For example, if your phrase is "search engine spam" you might type that into Google (without quotation marks) and see that there are about 40,400,000 results for that phrase.
That's not much help in determining how competitive that phrase is, as it's simply telling you that there are over 40 million pages that Google knows about using the words "search," "engine," and "spam" somewhere on the page, in the indexable code, or in links pointing to that page.
Now, you could get a bit closer to determining the competitiveness of a phrase by putting it in quotes when you search for it in Google. Doing that with our phrase "search engine spam" returns about 150,000 results. See how that's a huge difference from 40 million? The search with quotes ends up showing you how many pages Google knows about that have that exact phrase somewhere in their indexable code or in links pointing to the page.
Still, just because a page is using a given phrase doesn't mean it's actually optimized for that phrase. Many of those 150,000 pages may not be optimized at all, and might be easily beatable in the results with just a bit of work.
To narrow down the field a bit more and have Google show you only pages that have been optimized (at least in some rudimentary fashion) you can type your phrase into Google using the "intitle" command. For our phrase, put this into the Google search box: intitle:"search engine spam" — this command returns all the pages that have used the phrase "search engine spam" in their Title tag. As most of you know, keywords placed in Title tags are given a ton of weight by all search engines. If a page is using a phrase in its Title tag, it’s safe to assume that it's been optimized, at least a little bit.
Google returns about 1,040 results for pages with that phrase in the Title tag. Big, huge difference from that original 40 million! At this point, it's clear to see that those 1,000+ pages are indeed your competition. Further study of them will be in order to determine just how optimized they actually are. Many of them are probably using the phrase *only* in the Title tag and might be easily beat in the rankings with just a little work on your part.
Now, compare the intitle results for "Britney Spears" and you'll find about 985,000 that have her name in their Title tag. So you'd have to have a page that was better and more relevant than the nearly million others that are about Britney Spears. Trying to be better and more relevant than 1,000 other pages is daunting enough, but 1 million? Just not worth the time and effort, in my opinion.
So now that I've illustrated why using keyword research tools to find the most-searched phrases is a useless exercise, let's get back to the original question.
What exactly are keyword research tools good for?
They are great for finding the keyword phrases that people are actually searching for when they would be looking for your products or services at the search engines.
So in your page about dogs, no, you don’t want to use the keywords "canine," "dog," "k-9," "puppies," etc. Absolutely not! Optimizing for one-word, general keywords such as those is just as bad as optimizing for "Britney Spears." Our handy-dandy intitle search for "dogs" shows us about 5,650,000 results, and about 1,200,000 for "canine." Those are not optimizable keywords.
In SEO — and more specifically when researching keywords — the idea is to find the phrases people use in which decent search engine rankings are also attainable. Sure, you can guess at phrases like we used to have to do in the old days, but why guess when you don’t have to?
What you need to do is go to the Research Keywords section of Wordtracker or KeywordDiscovery and start typing in your brainstormed phrases. The tools will let you know which are used by real people at real engines and which are not. They will also provide you with other ideas for phrases you may not have thought of. You can even put in a single word such as "dog" and get back every phrase that has "dog" contained within it. From there, you'd want to narrow it down to the phrases that most relate to what your site offers and which are also attainable in the rankings.
Be sure to research phrases for each page of your site. Certainly your site is not just about dogs in general, but about specific dog things. Maybe you offer all kinds of dog chew-toys. If so, you'll want to research all the phrases that have to do with this, including things like "squeaky rubber bone," etc.
Using our previous example, some quick research at KeywordDiscovery shows that the phrase "search engine spam" gets searched upon less than once per day, so it's not an ideal phrase to optimize for, in my opinion. Still, it does show up on their radar, and I imagine it might bring some traffic now and then if I had a page optimized for it. I see my buddy Alan Perkin’s "Classification of Search Engine Spam" paper is in the top 10 for that keyphrase. I'll have to ask him if he gets much traffic on the phrase. And who knows, maybe this article will eventually show up in the results for it too once I upload it to the archives."
Conclusion, I personally believe that keyword analysis research tools are very helpful for you to find more and expand massive of keywords. You'll save a lot of your time for doing effective keyword analysis research.
Are you tired of doing your keyword research? If yes, I highly recommend you to find the expert to help you with this. Click here now to let the experts give you hot niche keywords with low competitors!
Labels: find hot niche keywords, keyword analysis research, keyword research tool
[Search Marketing Plan Keyword Marketing] READ THIS: If You Are Truly Serious About Keyword Research And Search Engine Optimization!
Now I am going to give you #2 top mistake for your search engine optimization. Personally, I strongly believe that keyword research is the foundation of driving targeted traffics to your website. People are wasting their time and don't know how exactly to do their keyword research. Also, I believe that search engine optimization is one of great ways to drive more traffics to your website. Remember, the more traffics you have, the more make money business oppotunities you get!
You'll discover top 10 mistakes for search engine optimization & how to do the most effective keyword research for your website below:
"1. Non-Relevant Linkage.
External links to your site play a large part in most of the major search engine algorithms and can be considered an endorsement of your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building is as much a science as it is an art, one we take very seriously.
2. Untargeted Keywords.
The people who use search engines are 'normal' people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content.
This looks good on a web page, but to search engine crawlers it means little. Search engines are looking for content, keywords, and relevancy to the search terms. By all means have some graphics, but don't forget the meat. This doesn't mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same.
What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions.
In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results. (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags.
Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of 'Black Hat' techniques.
Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results.
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants.
Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
10. Decide to do optimization in-house.
Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn't justify their time invested. We've yet to meet a good SEO who doesn't have virtual real estate bringing in a nice chunk of cash.
About the Author: Anthony Yap is the resident SEO expert for a SEO company, http://www.SearchMarketingROI.com. Services offered include keyword research, SEO, local internet marketing, web copywriting, reputation management and link building. Custom internet marketing programs available."
Conclusion, as you can see above, keyword research is #2 top mistake for your search engine optimization. I would love recommend you to do the most effective keyword research as below:
- Include the most popular keywords in your website - You'll discover a lot of keywords with high search volumes from your keyword analysis research tool
- Use the most popular keywords along with qualifier - For example, your keywords might attach the geographic or specific words
- Look for the HOT niche keywords with higy KEI value - You'll discover a TON of HOT niche keywords with high KEI through Keyword Elite and WordTracker
Click here now to discover a TON of hot niche keywords with Keyword Elite - #1 best keyword suggestion tool on the internet. You'll save a TON of your time and reduce your undo/redo keyword search task!
Labels: keyword analysis research, keyword research tool, Keywords Money Making Idea, Search Marketing Plan Keyword Marketing
[keyword analysis research] The Truth About Keyword Analysis Research And Your AdSense Program
Yesterday, I got an interesting article about AdSense program and the importance of researching keywords. Personally, a great keyword analysis research can lead you to the highly successful in your AdSense program. You can make BIG quick money online from home with AdSense and great niche keywords. If you are making money with AdSense now and looking for an ALTERNATIVE way to discover niche keywords, you must READ THIS:
"Just about every web site owner understands how important keywords are to success, and Google AdSense is certainly no exception. It is important to carefully choose the right keywords for inclusion on your web page. These keywords will help to influence the ads that Google sends your way and that can have a huge impact on the earnings potential of the web site.
Perhaps the biggest mistake made by would be AdSense entrepreneurs is constantly choosing high paying keywords. These web site owners assume that these expensive keywords will yield the most income, but it is important to exercise caution in this regard. The goal of an effective AdSense program is not simply to get visitors to your web site but to encourage them to stay and click the ads they find there.
It is important to use strategic thinking and to look at your web site through the eyes of a visitor. Think about the types of ads you would expect to see on a site like yours, and choose those keywords that are most likely to bring those kinds of ads.
For instance, if you run a site devoted to the classic and collector car hobby, you might expect to see ads for car parts, car polishes and the like. Including those keywords that are both popular and relevant to your site is likely to yield the best results.
There are many ways to research the best keywords to use on your Google AdSense site. For instance, you can check the popularity of keywords if you have an account established with Google AdWords. The statistics available there will help you to get a feel for the popularity of various keywords and phrases, as well as an idea of the costs and potential returns. Google AdWords also supplies a tool called the AdWords Keywords Tool. This tool can help web site owners look for alternate keywords and variations of popular keywords.
A tool known as Keyword Analyzer is also able to generate many key phrases that users have been typing into various search engines. This can be a powerful tool for web site owners.
Word Tracker is another popular tool for keeping track of popular keywords in real time. This powerful tool tracks the top 1,000 keywords and can also help web site owners to create a list of keywords relevant to their sites.
All of these keyword tracking tools can have a profound impact on the earnings potential of any AdSense program. Having the right keywords in your web site content can help to bring those targeted and highly effective ads your way. It is important to always keep in mind that the Google algorithms use the content found on the pages of your web site to determine which ads to serve.
Having the most popular and most relevant keywords within the pages of your web site is the best way to make sure that you get the ads that are most relevant to the subject of your web site. Having good content is a proven way to improve clickthrough rates and enhance revenue.
In addition to the keywords found within the content of the site, the URL of the web page itself is an important factor. The current thinking is that the keywords on the URL are just as important, or even more important, than the content keywords. Changing an ordinary URL to a keyword rich one can help to boost revenue and earnings even more than addition keyword rich content. Best of all, registering domain names is fast and easy, and can cost only a few dollars, making it easy to snag a keyword rich URL.
This free Course is spread apart over a long period of time. If youwant to get whole course immediately you can get it for reasonable price here:
http://adsensetipsezine.com/course/
ABOUT THE AUTHOR:
Cody Moya writes about "Adsense Tips" in his Adsense Tips Ezine. You can sign up for his free Ezine and get additional information at his website: http://adsensetipsezine.com"
Conclusion, if you are looking for a great keyword analysis research tool for your AdSense, I highly recommend you to use Keyword Elite and Keyword Country. Also, WordTracker keyword research tool is a great choice for researching niche keywords. Remember, great keywords can lead you to the highly successful home based business and you can mak
Click here now to learn ALL about the best keyword analysis research tool for your AdSense program TODAY!
Labels: buy keyword software, keyword analysis research, keyword research tool
[keyword analysis research] WordTracker Offers Free Keyword Suggestion Tool Recently!
Recently, WordTracker offers FREE keyword suggestion tool for internet marketer. Personally, it is a good keyword suggestion tool for your keyword brainstorming. However, if you are truly serious about keyword analysis research, I highly recommend you to use WordTracker full version or Keyword Discovery keyword research tool.
You'll discover an interesting article written by Jennifer Laycock about Free Keyword Suggestion Tool in WordTracker here:
"Wordtracker, the popular subscription based keyword research tool used by many professional search marketers, has announced a new free keyword suggestion tool that offers search estimates on up to 100 keyword phrases at a time. While the tool lacks many of the more powerful research features of Wordtracker's paid service and the subscription service offered by Trellian's KeywordDiscovery.com, it does serve as a powerful way for small business owners to find out what variations of a phrase are being searched.
The tool is available at: http://freekeywords.wordtracker.com and works by tapping into the search records of Dogpile and Metacrawler. Basically, you type in a search term or keyword phrase and the free Wordtracker tool will provide you with an estimate of the daily number of searches for that phrase. It will also provide up to one hundred related phrases and the search volume for them as well.
From the press release covering the launch:
"Keywords are simply the words people use when they search. Incorporate those words into your website copy and your position in search engines results will rise – often dramatically – and that means more sales online." Mike Mindel, CTO and co founder of Wordtracker.
"There is a gap in the market for this type of tool and as Wordtracker provides the most popular paid-for keyword service on the web it made sense to create this service." Mindel continued.
"Our strength has always been providing in-depth analysis that allows marketers to get to understand customer behaviour online. We're confident that once people see the benefits of initial keyword research, they will realise that this is a profitable marketing resource that they simply can't do without." He added.
It's important to note that users can purchase a single day's access of Wordtracker's full featured subscription service for about $8 (US funds). Most small businesses can spend some time on the free tool compiling a brainstorming list and then easily conduct necessary keyword research in a matter of an afternoon. That makes Wordtracker one of the most affordable options out there for small business keyword research."
My bottom line is that Free Keyword Suggestion Tool in WordTracker is a good keyword research tool for your initial keyword brainstorming. I highly encourage you to use the full version of WordTracker for your serious keyword research. Also, you can use Keyword Discovery keyword analysis tool for your keywords.
Click here now to learn more about the full version of WordTracker keyword research tool.
Labels: buy keyword software, keyword analysis research, keyword research tool, WordTracker keyword suggestion tool
[keyword analysis research] - Discover The Professional Keyword Analysis Research To Grow Your Home Based Business HERE!
Recently, I found a great article about the professional keyword analysis research. The article is written by Jason Lam. Personally, I like this article. I am sure that you will discover how your keyword analysis research is the key to the success of your home based internet marketing business here. If you are truly serious about your keyword analysis research, you must READ THIS:
"Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix.
We've briefly listed the top 5 things to consider before you begin your fun journey of keyword researching.
1. Define your targeted pages
You should recognize what goals you want to achieve. If you are looking to sell cars, you want to optimize the pages containing information on a specific type of car or pages containing content that will lead them to buy a car. Pages such as the About Us page, History page probably won't need optimization since no one is specifically searching for those pages. Make a list of the pages you feel would provide a lead for your business, and target the keywords on those pages.
2. Speak the way your audiences speak
While the correct term to describe your product may seem obvious to you, you need to speak your audience's language in order to show up for their searches. For example, if you are selling "GPS navigation systems", a person may have searched for GPS systems. It may not be the most politically correct term (Global Positioning System Systems), but if that's what everyone is using to find the item you are selling, you may need to consider it as a keyword to target.
3. Know your competition
Sure, ranking number one for "cars" would drive up your web traffic exponentially. But what are your chances of obtaining that ranking? Typically, one word keywords are extremely difficult to optimize for because millions of pages on the web are already well optimized for it without even knowing it (unless you want to optimize for kukukabo) If you are in a very competitive industry (in the internet world) such as gaming, gambling, insurance and such, you may find it helpful to pin down your keywords to a more niche and targeted level. For example, if you are selling cars in Toronto, you may want to combine "Toronto" with "cars", or if you are targeting a specific demographic, you may want to include that it in keyword. You may find that the competition for that term drops significantly, thereby, increasing your chances of success.
By increasing your presence for these targeted key terms, you are in a better position to optimize for more ambitious keywords in the future.
4. Using the right tools
By no means are the following the only tools you should use, but they are some popular free keyword research tools that are simple, straightforward and ideal to help you get started in keyword researching.
Overture Keyword Selector Tool
- Type in your keyword and it will show you some popular related searches and its search volume during a one month period - Be cautioned however that the words within each keyphrase are rearranged in alphabetical order. For example, if you search for New York Horse Racing, it would show up as Horse New Racing York
Google AdWords Keywords Tool
- Type in your keyword and it will show you the search volume, competition levels, synonyms and display some useful data for budgeting when setting up your PPC campaign in Google
NLC Keyword Competition Index
While this is currently in development, we are providing a tool that shows you the competition you face for each keyword. This index will help you determine your chances of success at optimizing for each term. The NLC folks here are using it internally and its one of the best things for Search Engine Marketers since sliced cheese. We will provide more details to this tool in our blog in the future, so stay tuned!
5. Snoop on your competitors
After having a good set of keywords, go ahead and search for them in Google. Take note of the top results, if they are selling or promoting what you are, these are competitors. Browse through their site and keep an eye out for keywords they are using. It may help to view their Meta tags and description by going into the page source code (View > Source).
6. Smooth Integration with page content
PPC
While in PPC, you have the freedom to target more broad terms and loosely related terms, you must also consider that people who have clicked on your ad are expecting to see what they searched for. If your site has no relevance to what they keyword was, you probably just wasted $0.50.
SEO
When choosing keywords for SEO, you need to be much more selective. Remember, you will need to put these keywords on your page, and if you want to do SEO well, these terms are probably going to be in very prominent areas on your page. Make sure these terms make sense and can fit well into the context of your content.
Remember, when doing keyword research for SEO initiatives; do not ONLY aim for the terms with highest search volume and lowest competition. While that is generally a good rule of thumb, you must not forget the main point of search engine optimization, you are delivering more web users to your site, but you will ultimately need your web content to speak to your potential customers, so using keywords that make sense, and are related to your content is just as important as choosing obtainable keywords.
About the Author:
Jason Lam is a member of the Search Engine Marketing group at non-linear creations, Jason has a wealth of experience in everything SEO, PPC and SEM while working with many clients from varying industries."
Conclusion, I strongly recommend you to follow the above steps for your keyword analysis research. Also, I would love to recommend you to use WordTracker and Keyword Discovery to discover hot niche relevancy keywords with low competitors. They work very well for me! You'll discover a TON of niche keywords with those keyword analysis research tools.
Labels: buy keyword software, keyword analysis research, keyword research tool
Recently, I found a great article about long-tail keywords from WordTracker Academy. Also, I like the article written by Stephen Mahaney. It is all about 3 good reasons why you have to target your long-tail keywords rather than generic keywords.
You'll discover 3 reasons to target your long-tail keywords for your own keyword analysis research here:
"Seasoned professionals in the arena of online marketing are aware of the fact that it's best to use keywords that target potential customers who are "late" in the buying cycle. So, naturally, the most common question we receive on this topic is something like...
How do I find out what these keywords are? ...and why are they so important?
In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords.
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
To help illustrate this phenomenon, let's take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase.
Consumer becomes aware of a product.
Consumer seeks information about that product in preparation for possible purchase.
Consumer evaluates alternatives to product (features, pricing, etc...).
Consumer makes their purchase decision.
Consumer pulls out their credit card and completes the transaction.
Consumer then evaluates the product after buying it and decides if they want to keep or return it.
Using the above six step path to a purchase as our model, you can probably already see that you want to target the consumer who is somewhere around step 4...
Consumer makes their purchase decision.
...because once they have made their decision to buy something, that's when they start using very specific search phrases to seek out their target purchase.
Now for the GOOD news...
Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases.
Here's a specific example. Let's say your site sells guided mountain climbing tours in California. At first, you might consider targeting a generic phrase like travel. After all, an adventure tour is generally the type of excursion people like to participate in while traveling on vacation.
However, if you tried to go after that phrase, you'd be facing direct competition from big sites like Yahoo.com, CNN.com and Travelocity.com. It's unlikely you'd be able to knock any of those sites out of the top 10 unless you're willing to invest a pile of money and a mountain of time.
But, even more important, travel isn't the best phrase for you to target anyway. That's because many people who search using that phrase are looking for items such as plane tickets, ocean cruises or just doing very general research on where they might like to go. They're probably not saying to themselves...
"I'm looking for someone who sells guided tours for beginners to climb Mount Shasta so I can take my family on a fun trip this summer."
If they were, they'd be entering something different than travel.
Even if you were to target a more specific phrase like mountain climbing you'd still be up against heavy hitters like About.com, Wikipedia.org, and the USDA forest service. And, unless you sell everything related to mountain climbing for every mountain around the world, the traffic you'd get for that keyword isn't likely to convert to many sales.
So let's look at some of the keywords that are specific to what you're selling—keywords that you can start ranking for and generating traffic and sales right away.
Here are a few highly specific keyphrases that relate to customers who are much later in the buying cycle—at least at step 3, probably at step 4 and possibly step 5:
california mountain climbing tours
beginner mountain climbing in california
guided mountain climbing tours
mount shasta family climbing tours
Of course, these are just a few examples. I'm sure you could think of many more. However, the point is twofold;
The long tail keywords are much easier to rank for.
People who search by using long tail keywords are far more likely to become buyers!
More Good News...
Of course this suggests that you should be creating pages that zero-in on snagging searchers who use long tail keywords. And, since there are potentially so many different long tail combinations that searchers may use to buy what you offer, that means you'll likely be creating more pages.
Well the goods news is that Google likes sites that have more pages. It makes the site look more substantial, more natural, and even more real in the eyes of the world's most popular search engine. Bear in mind that your "unique" pages need only be variants of your main offering(s) but focused on a specific long tail niche.
Therefore, each and every page will have a unique title, description meta tag, h1 header tag, and body content that emphasizes your offering by using the long tail keyword that you choose for each specific page. It isn't rocket science, but it sure does work well to snag consumers at the optimum stage of the buying process!
So, instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.
Also bear in mind, however, that the downside of focusing too much effort on the long tail is, if you target phrases which are too specific, you might not get enough traffic to sustain your business. That's why it's best to have:
a few pages sending you large amounts of less-targeted traffic, and
a large number of pages with each sending you small amounts of highly targeted traffic.
But overall, it's best to think of it this way; would you rather rank for one keyword which sent you 1000 visitors a day or 200 keyphrases, half of which sent you 1 buyer a day?
After you do the math you'll see that 100 buyers are much better than 1000 site visitors who are only doing research. And there is no question that the use of ultra-specific keywords demonstrate a greater intent to buy on the part of the customer. This simply leads to more sales which is, of course, what you are really after.
There's just no substitute for Research
In the end there is no substitute for doing your keyword research and determining which keywords have enough traffic to make them worth going after. And this effort must be dovetailed with doing your competitive intelligence research to determine which keywords you'll be able to rank for based on the sites you'd have to compete against.
Of course, Wordtracker is the hands-down best place to find a huge list of related keywords as well as learn how much traffic each is likely to provide your site. For many of the sites we manage, at least half of our customer traffic comes from these longer, more specific phrases—and such traffic tends to convert at a much higher level than generic 1 or 2-word keyword phrases.
So, now you have the tools it takes to get...
easier rankings
higher sales conversions
and many more pages indexed in Google
...all of which will certainly lead to a much more profitable bottom line!
Stephen Mahaney - President
Planet Ocean Communications
SearchEngineNews.com"
My bottom line is that I totally agree with this article. I strongly believe that long-tail keywords are MUCH better than general keywords. For example, if you are using pay-per-click to drive traffics to your website, I am sure that long-tail keywords will give you very high conversion rate. The more conversion rate you have, the more sales you get!
Click here now to discover long-tail keywords & expand your targeted keywords list TODAY!
Labels: keyword analysis research, keyword research tool, Keywords Money Making Idea
[keyword analysis research] - ALTERNATIVE Keyword Tool To Discover Hot Niche Keywords In The Future!
***Breaking News!!! In this particular time, I always use WordTracker keyword analysis research tool to DISCOVER hot niche keywords and build a massive list of keywords for my websites. However, I just walked through Keyword Discovery website. As I found that they have announced several new updates. I believe that Keyword Discovery will be an ALTERNATIVE keyword tool to discover hot niche keywords in the future!
You'll discover the latest updates here:
- Keyword Database Update: The KD global database now has 35 Billion searches and the premium database has 10 Billion searches from the last 12 months. This is in contrast to 300 million queries in the past 90 days with WordTracker.
- Plural Search Feature Release: KD should have had this feature a long time ago.
- Import to any KeywordDiscovery keyword database: Another long overdue feature recommended by KD users.
Upcoming enhancements to Keyword Discovery include:
- More keyword databases, such as French, Spanish, Italian and Portuguese
- Wildcard and "contains" search functions
- Adult search term database
- KEI improvements
Personally,
Keyword Discovery keyword tool is the #1 competitors of WordTracker today! They provide great features like WordTracker (even they are not in the same level yet!). My recommendation to you who are looking for ALTERNATIVE of how to expand & discover hot niche keywords for your home based internet marketing, Keyword Discovery MUST be your first choice.
Click here now to DISCOVER how Keyword Discovery is the #1 ALTERNATIVE keyword analysis research tool for your keyword research TODAY!
My bottom line is to keep your eyes closely on Keyword Discovery. It will be the next generation of how people do their keyword research!
Labels: buy keyword software, keyword analysis research, keyword research tool, keyword tool, Search Marketing Plan Keyword Marketing
