How to Creat Your Web Pages With Keywords-Rich!
Now, I am going to give you one of the most interesting article provided by Sumantra Roy. It is all about how to create the keyword-rich web pages. You'll discover simple basic information you must know in order to ensure that you are building web pages with keyword-rich.
READ THIS: If you are truly serious about how to make money with your website and how to get top ranking in search engines.
"Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.
This article is focused on how you should create these KRPs. I am assuming you have a working knowledge of the different HTML tags like the Title tag, the Meta Description tag, the Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don't, just go to this site for a good introduction to such HTML tags.
Now, let us assume that your company sells packaged tours to Australia, and that you are targeting the keyword "travel to australia". Here's how you create the KRPs:
The Title Tag:
The first and most important tag to consider is the Title tag. You should always begin the Title tag with the keyword that you are targeting. Also remember that the search engines are going to display the Title tag while they are displaying the results of a search. Hence, you need to make the Title tag attractive to humans as well.
Here is one Title tag that I may have used: "Travel to Australia and discover its scenic beauty". Have a look at the Title tag - it uses the keyword right at the beginning and also tells people how beautiful a place Australia is.
Of course, all Titles need not be like the one I used. The Title that you use depends on the subject matter of your site. However, you should follow all the general rules that I have outlined here.
Meta Description Tag:
The Meta Description tag is used by many search engines to provide a short description of the page that is listed in the search results. Hence, like the Title tag, it is important that the Meta Description tag be keyword rich as well as attractive to humans.
The rules for the Meta Description are more or less the same as those for the Title tag. However, the content of this tag will generally be longer than that of the Title. Here's what I may have used in the Meta Description tag:
"Travel to Australia - We take care of all the details of your trip so that you can travel with complete peace of mind."
Note how this description repeats the keyword and also the benefit that it stresses - it says that the customer will be able to travel without having to worry about the intricate details of the trip - you will take care of them.
Meta Keywords Tag:
The Meta Keywords tag has become less and less important as far as search engine optimization is concerned. In fact, you can get top rankings without having anything in the Meta Keywords tag at all. However, just to be on the safe side, you would want to include some keywords in the Meta Keywords tag. You should also include some of the common upper/lower case variations of the keyword. The rules for the Meta Keywords tag are pretty simple - don't repeat any keyword in the Meta Keywords tag more than three times and don't repeat any keyword one after the other. Here's what I may have used in the Meta Keywords tag:
"Travel to Australia, tourism, travel to Australia, Down Under, TRAVEL TO AUSTRALIA"
Note how I have introduced "tourism" and "Down Under" just to separate the different instances of the keyword.
Body of the page:
Now we come to the actual body of the page. Begin by getting hold of a nice (but not too large) picture which is applicable for the page that you are creating. In the present case, I might include a picture of the lotus shaped Sydney Opera House. Place this picture at the top of the page. In the Alt tag for the picture, just mention your target keyword once, i.e. the Alt tag would be "Travel to Australia". You can include other words in the Alt tag, but it should start with the keyword you are targeting.
Once you've put up the picture, it is time to create a Heading for your page. Use the H1 tag to do so. Again, in the H1 tag, mention your target keyword once, i.e. like the Alt tag for the picture, the H1 tag could be "Travel to Australia". Again, like the Alt tag, you can include other words in the heading, but the heading should start with the keyword you are targeting.
Now it's time to create the actual text of the page. The way you create the text of your page would depend largely on what you want the visitor to do after reading this page. In some cases, you may simply want the visitor to go to the home page or another specific page in your site after reading this page. In this case, you should write the text in such a way that the visitor is attracted to the page that you are targeting. You would also want to provide links to the home page or the specific page that you are targeting at strategic places in the KRP. Or, you may want the visitor to click on the link to an affiliate program that you are a member of. In this case, you would stress the benefits that the visitor gets by purchasing the product or service that the affiliate program is selling. You would also want to provide links to the affiliate program at strategic places in the page and/or at the end of the page. Whatever it is that you want your page to do, there are some general rules to follow:
1) The first thing to remember is that some search engines don't recognize the Meta Description tag. These search engines will often simply take the first few lines of text in the body of your page and display that as the description. Hence, you must ensure that the first few lines of text in your page are attractive to human beings.
2) Ensure that as many sentences as possible in the page contain your target keyword once. The keyword shouldn't just be placed on an ad hoc basis - the way the keyword is placed in every sentence should actually make grammatical sense and the repetition should be such that your human visitors do not feel that you have deliberately repeated a particular phrase throughout the page. This is not only important from the point of view of ensuring that your readers don't get a bad impression of your site, but also from the point of view of search engine optimization - the search engines may penalize your page for spamming if they find that you have randomly repeated the keyword throughout the page. Also, while repeating the keyword in the page, try to repeat the keyword once near the top of the page and once near the bottom.
3) Make sure that your paragraphs are not too long - each paragraph should be no more than 3 or 4 sentences long. This is because people on the web simply don't have the time or the inclination to read long paragraphs.
4) Try to ensure that the page contains links to other pages with the keyword being present in the text under the link. This can often lead to a higher ranking for your page.
5) If possible, link to other pages which have the keyword in the file names. This can again lead to a higher ranking for your page.
6) There is no hard and fast rule regarding the total number of words that should be present in the KRPs. As a rule of thumb, try to ensure that there are between 500-600 words. However, if the number of words falls a bit short of or exceeds this limit, don't worry too much.
Once you have created the page, ensure that the name of the file in which it is saved contains the keyword and that the individual words of the keyword are separated by hyphens. In this case, the name of the file would be travel-to-australia.html. This will get you a higher ranking in the few search engines which give a lot of emphasis on the keyword being present in the file name.
Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to 1stSearchRanking.999.99@optinpro.com
or by going to http://www.1stSearchRanking.net"
Learn more about how to build high quality and profitable websites. You'll discover a lot of great tips, workable techniques and top secrets of how to build a website like a professional. Also, you can grab free report to learn how to drive more traffic to your website at: http://www.zSiteBuilder.com/free-report
Final thoughts, getting top ranking in search engines is one of the most significant tasks you should concern. With top ranking in those search engines, the opportunities to make money and opportunities to reach wider range of customers are opened. Following to the above basic steps of how to build high quality web page with keyword-rich is a great starting place for all internet entrepreneurs.
Labels: keyword search strategy, keyword search tips
Great Keyword Search Tips On Which Keywords You Should Focus To Optimize For Your Website!
Now, I am going to give you a great article about how to optimize your website through keywords. Which keywords should you have to optimize for your website? You'll discover the answer and step-by-step in this article written by Sumantra Roy.
"In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
Step 1: Open your text editor or word processor and write down all the words and phrases that you might have searched for if you were looking for a company which offers products and services similar to yours.
For example, suppose your company organizes packaged tours to Australia. Here's a list of phrases that I might have searched for if I were planning to make a trip to Australia:
- tourism in Australia
- travel to Australia
- travelling in Australia
- travel agencies in Australia
- travelling agencies in Australia
- Australian travel agencies
Of course, the keywords that came to your mind may have been different. But that's not important - the important thing is to get an initial list of keywords.
You may be wondering why I have not used single word keywords. Here's why:
Firstly, single word keywords tend to be hyper-competitive. A search for "tourism" or "travelling" in any search engine will probably generate hundreds of thousands of pages. While it is possible that you may get your page in the top 10 for such a single word keyword, it is quite unlikely.
Secondly, because of the sheer number of pages that single word searches can throw up, most search engine users have realized that they can get more relevant pages if they search for phrases rather than individual words. Statistical research has shown that most people are now searching for 2 or 3 word phrases rather than for single words.
Thirdly, single word keywords won't get you targeted traffic. When people search for "tourism", they are not necessarily looking for tourist destinations in Australia - they may be interested in any other country of the world. Even if you got your site into the top 10 for tourism, you gain nothing from such visitors. However, when someone searches for "tourism in Australia", he/she is your potential customer, and hence, it makes sense for you to try and get a top ranking for your site for that keyword.
Hence, whenever you are trying to generate keywords, try to be location specific. Try to think of keywords which apply to the geographic area that your product or service is designed to serve.
Step 2: Open any spreadsheet program that is installed in your hard drive. I assume you are using Microsoft Excel. If you are using some other spreadsheet program, just change the spreadsheet related procedures outlined here to fit your program.
Create 4 columns - one for the keyword, one for the popularity of the keyword, one for the number of sites that appear in AltaVista for that keyword and the last for something I call the Keyword Effectiveness Index (don't worry - I'll explain what KEI means later on). In order to ensure that you can follow what I am saying, I recommend that you add the following column headers to the first four columns of the first row of your spreadsheet:
- Keyword
- Popularity
- No. of Competitors
- KEI
In case you don't want to take the trouble of creating your own spreadsheet, download the keywords.zip file. The file contains a sample spreadsheet in Excel 97 format.
Step 3: A great way to obtain a list of keywords related to the ones you have developed in the first step is to use WordTracker's keyword generation service. Click on the "Trial" option at the top of the site. In the page that appears, type in your name and email address and click on the "Start the trial >>" button. In the next page, click on "Click here to start the trial". In the next page, type in the first keyword that you developed in Step 1, i.e. "tourism in Australia", in the text box. Click on the "Proceed >>" button.
Step 4: In the next page, WordTracker will display a list of keywords related to the keyword that you had typed in. (Just scroll down the left pane to see the keywords). Now, click on the first keyword in the left pane which is applicable for your site. In the right pane, WordTracker will show a list of keywords which contain the keyword you had clicked on in the left pane.
Then in the table that you have created in your spreadsheet, copy each of the keywords in the right pane and paste them in the first column of the table. Also, copy the number of times those keywords have been used (i.e. the figure present in the Count column in WordTracker) and paste them in the second column. In order to ensure that you can follow me, make sure that you type the first keyword in the second row of your spreadsheet. Of course, you should only bother adding a keyword to your spreadsheet if it is applicable for your site.
Once you have added all the keywords in the right pane which are applicable for your site, click on the next keyword in the left pane which is applicable for your site. Once again, WordTracker will display a list of keywords in the right pane which contain the keyword you had clicked on in the left pane. Again, copy the keywords in the right pane which are applicable for your site and paste them in the first column of your spreadsheet. Also, copy the figures present in the Count column and paste them in the second column beside the corresponding keywords.
Repeat this process for each of the keywords in the left pane.
Step 5: Once you have finished with all the keywords in the left pane, press your browser's Back button a number of times until WordTracker again displays the text box which asks you to type in a keyword. Type in the second keyword in your original list (i.e. "travel to Australia"), click on the "Proceed >>" button and repeat Step 4.
Do this for each of the keywords that you developed in Step 1.
Step 6: Go to AltaVista. Search for the first keyword that is present in your spreadsheet using exact match search (i.e. you should wrap the keyword in quotes, i.e. you should type a quotation mark before typing the keyword and a quotation mark after typing it). AltaVista will return the number of sites which are relevant to that keyword. Add this number to the third column of the spreadsheet in the same row in which the keyword is present. Repeat this process for each of the keywords present in your spreadsheet.
Once you have done that, your first column will contain the keywords, your second column will show the popularity of the keywords and your third column will contain the number of sites you are competing against to get a high ranking for those keywords.
Now it's time to calculate the KEI!
Step 7: The Keyword Effectiveness Index is the square of the popularity of a keyword multiplied by 1000 and divided by the number of sites which appear in AltaVista for that keyword. It is designed to measure which keywords are worth optimizing your site for. Higher the KEI, better the keyword. How the formula for the KEI is arrived at is beyond the scope of this article. If you want to know, send a blank email to kei@sendfree.com.
If you had used the spreadsheet file that I created for you (see Step 2), you won't need to enter the formula for calculating the KEI yourself. The KEI would be automatically calculated for you the moment you enter the values in columns 2 and 3. You can go straight to Step 8.
In case you didn't download the file, here's how you can calculate the KEI.
I am assuming that you have created the spreadsheet columns in the way I recommended in Step 3 and that you are using Microsoft Excel. If you using some other spreadsheet program, you will need to adjust the formula to the requirements of your spreadsheet program. Click on cell D2. Type in the following exactly as it is shown:
=IF(C2<>0,B2^2/C2*1000,B2^2*1000)
Then click on the Copy button to copy the formula, select all the cells in column 4 which have keywords associated with them and press the Paste button to paste the formula. The KEI for each keyword will be displayed.
Step 8: Use your spreadsheet program's Sort feature to sort the rows in descending order of the KEI. In Excel 97, you would click on the Data menu, click on the Sort menu item, choose KEI from the drop-down combo box named "Sort by", click on the "Descending" option next to it, and then click on OK.
And guess what - that's it! You now know the keywords which you should optimize your site for. You can now start optimizing your site one by one for each keyword, starting with the keyword with the highest KEI. Exactly how many of the keywords you choose to optimize your site for largely depends on the amount of time that you can spare from your normal business activities. But whatever the number of keywords that you target, it obviously makes sense to go for the most effective keywords first.
Tying up the loose ends:
The number of related keywords that WordTracker displays in the trial version is limited. In order to get all the keywords which are related to the keywords you had developed in Step 1, you would need to subscribe to WordTracker's paid service. We highly recommend that you do subscribe to WordTracker's paid service as otherwise, you will miss out on a lot of keywords that can prove to be extremely valuable to you.
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Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking.999.99@optinpro.com or by going to http://www.1stSearchRanking.net"
Conclusion, keywords research and high performance keywords are the key to your success in getting a good ranking in major search engines. Following those steps will help you optimize your website through great keywords.
Click here now to discover the best hot niche keywords researched from over 2 million keywords. You'll discover top hot nice keywords delivered to you every single month by the expert. Also, you'll save a ton of your time & money for your own keyword research.
Labels: keyword analysis research, keyword search strategy, keyword search tips, keyword tools
