[keyword analysis research] The Truth About Keyword Density, Search Engine Optimized (SEO) Copywriting Success!
Today I am going to share you a great article about the keyword density for search engine optimized (SEO) copywriting success. The article is written by Karon Thackston and the title is "Stop the Slaughter of Innocent Copy!".
READ THIS: If you are truly serious about keyword analysis research, keyword density and search engine optimized (SEO) copywriting success.
"It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of innocent copy must stop!
All joking aside, the realization several years ago that keyword density was a factor in search engine rankings instantly transformed the landscape of copywriting for the engines. That lone concept lit a fire under people who absolutely butchered their copy for the sake of the engines. A pity really because it doesn't have to be that way.
Keep It Sounding Natural
One primary goal is to write copy so that the keyphrases are virtually undetectable when read by someone with no knowledge of SEO. One vital step in making this happen is to carefully research and select your keyphrases.
If you're writing a page about wedding gowns, it would be complicated to include keyphrases such as "wedding reception music" or "wedding caterers." The amount of traffíc these terms might bring would be offset by the awkward fit with the focus of your page. Instead, opt for phrases that lend themselves directly to the topic of wedding gowns.
One common mistake many site owners and newbie copywriters make is to replace every single instance of a generic key term with one of their chosen keyphrases. Doing this in moderation is certainly acceptable, but frequently copywriters get carried away with tragic results.
For example, you would not want to have the following copy on your site:
Spanish Villas For Rent If you are looking for Spanish villas vacations, search our site for the best deals in Spanish villas. No other Spanish villas site has the selection of premium Spanish villas with the most sought after locations that we have. View some of our Spanish villas pictures or take virtual tours of our Spanish villas today.
Whew! I get tired just reading that! Not only is it extremely annoying to read, but also many of the phrases are used incorrectly, making it look as though there are typos on the page. Not a pretty sight!
To keep your copy sounding as natural as possible, you need to think outside the keyword box. Most often, people believe that writing in a similar manner as the example above is the only way to use keywords in copy. Not true! In fact, far from it.
Let me share three of my favorite tips with you for creative writing with keyphrases.
Don't Use Keyphrases To Describe Your Products/Services
That's right, I said DON'T use keyphrases to describe your own products or services. Instead, use them to describe what your product or service is not, or what it is similar to or what it is better than.
An example of this is any keyphrase that begins with the word "cheap." "Cheap insurance," "cheap sunglasses," "cheap software" - the líst is endless. It's simply not a good idea to call your own product cheap. Yes, I understand that people are looking for cheap things, but that is because they don't want to pay a lot. When THEY call your product cheap, it is in relation to price. When YOU call your own product or service cheap, it degrades the product or service's perceived value.
Instead, let others know that your product is NOT cheap. For example:
Unlike cheap travel insurance offered by other underwriters, our policies have provided long-standing, publicly held companies with a history of exceptional customer service. You get affordable coverage and peace of mind.
The phrase is highly relevant to the page, you get to attract lots of visitors, and the copy is set to convince them that "cheap insurance" isn't what they really wanted after all.
How about this one? I got an email from a student asking me how to use the phrase "doggie litter box" in his copy even though that was not what he was selling. His product was a replacement for the doggie litter box, so I suggested he use the phrase in exactly that way. Here's what I would have done:
Here's a great solution for that messy doggie litter box. Attractive, compact and easy to use even in the smallest apartments, [Name of Product] is destined to replace the doggie litter box forever!
See? You aren't calling your product a litter box; rather you are positioning yourself against it to show how you are better.
Add A Word
Another frequent stumbling block for SEO copywriters is the use of phrases that seem to end abruptly. In these cases, simply add a word to the end. Here are two examples.
The phrase "web design for small business" seems out of place because, most often, we would use the plural term (small businesses) when we were writing. To correct the problem, just add a plural word to the end of the phrase. Perhaps you might talk about web design for small business startups or web design for small business owners. You get the idea.
Break It Up
When the phrases get too long, it is often best to break them up. Search engines don't pay attention to standard punctuation marks or line breaks. They read right through periods, commas, semi-colons and the like without hesitation. That means you have a lot more flexibility than you might think.
One keyphrase I had to work with was "Texas Hill Country real estate." That would get pretty cumbersome if it were left as it is seen there. But by breaking it up with some punctuation, it sounds perfectly natural. Here's how it can be done.
There is no more beautiful place than the Texas Hill Country. Real estate listings in this area are filled with stunning homes that.
Do you see what happened? I broke the phrase up using a period. In the eyes of the search engines the phrase is still intact. They don't even notice the period. That period, however, causes the reader to take a mental pause and helps alleviate any repetitive feel to the copy.
If you take the time to look at SEO copywriting as an art rather than an assembly line task, your content will sound more natural, will convert better and will help prevent further additions to the already overcrowded collection of tortured copy everywhere!
About The Author
Having trouble with natural keyword use in your copy? Karon's guide "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy" can help with 11 easy ways to incorporate keywords. Find it at http://www.copywritingcourse.com/keyword."
Conclusion, I strongly believe that the most effective keyword research will lead to your highly profitable & successful home based business. The more effective research you do, the more make money business opportunities along with high income business opportunities you have!
Click here now to discover hot niche keywords for your home based business. You'll discover a TON of hot niche keywords with #1 best keyword research tool on the internet right now. Also, you will save a TON of your time for doing your own keyword research.
Labels: keyword analysis research, keyword seo site site software submission submission, search engine keyword placement, web site submission keyword site submission search engine
[Keyword Internet Marketing Tool Review] Learn Exactly How To Skyrocket Your Profits With The Righ Keywords In PPC Advertising
PPC Adveritising is one of the most powerful home based internet marketing business technique to earn profits online. The key of being highly successful in PPC advertising is to find more & expand your RIGHT keywords. However, I would love to recommend you to READ the article written by John Mann. He addresses the interesting point about how to find the right keywords for your PPC advertising.
Here is how to find the right keywords:
"PPC keyword research is probably the most critical keyword research that you can do as an Internet Marketer. That's because, unlike optimizing a web page to rank well on the natural search engine results, with PPC keyword research (Pay-Per-Click), you will be paying for the results that those keywords generate. When you are looking for keywords to use in a PPC campaign like Google Adwords where you will be paying for each and every click on your ads and so it is absolutely essential that you find the "right" keywords to use and so PPC keyword research becomes extremely important in relation to your overall profitability.
The "right" keywords, in this case, are those that are going to lead into a visitor performing whatever action it is that you want them to ultimately take, whether it's purchasing a product that you are advertising, signing up for your opt-in newsletter or some other desired action.
Selecting the "right" keywords can be tricky, as anyone who has done any amount of PPC advertising will attest to. Ultimately, the process breaks down into two distinct steps. First is assembling the largest list of relevant keywords that you can and then secondly, actually testing them in your PPC campaign, tracking the results that you obtain.
To build a massive list of keywords can be a somewhat intimidating task. There are a number of ways to do it. You can use free tools like the Adwords keyword tool available at https://adwords.google.com/select/KeywordToolExternal or the Overture keyword tool available at http://inventory.overture.com/d/searchinventory/suggestion/.
The problem with using the free tools is that your competition is probably using them as well. In order to get a "leg up" you need to go one step further than that.
The process becomes much easier and more effective when you decide to perform your PPC keyword research with a "paid" tool and the one that I have had the most luck with is called "Keywords Analyzer". Keywords Analyzer has been available for over three years now, with updates being made on a regular basis by its developers, Chris Lee and Goran Nagy.
In addition to generating massive keyword lists, Keywords Analyzer can be setup to display the number of ads that are shown for each keyword in both Adwords and in the Yahoo PPC network. It also displays the number of competing ads on Adwords and Yahoo, the maximum bid prices and much more. Keywords Analyzer makes your PPC keyword research much easier and more effective.
Because Adwords changes its algorithms so often, software applications must be updated on a regular basis to remain functional with the new changes and that is one area where Keywords Analyzer shines. The developers work hard at staying on top of their application, releasing updates whenever necessary to keep up with Google's changes.
After you have generated your initial keyword list using the PPC keyword research tool of your choice, your keywords will need to be grouped into smaller lists. When advertising in Adwords or any other PPC program, the key to remember is "relevance". Showing an ad designed for "Adwords software" to someone who has clicked on the keyword phrase "Adwords eBook reviews" is probably not the best strategy. You need to do more than your initial PPC keyword research.
Instead, arrange your keywords into groups that have at least one word in common. In the previous example, it would make sense to have all keyword phrases relating to "Adwords eBooks" in a separate Ad Group from those relating to "Adwords software". This enables you to then create separate ads more closely targeting whatever it is your viewer is searching for. This will result in a higher CTR for your campaign and should result in a higher sales conversion rate as well.
PPC marketing is an art composed of many pieces besides PPC keyword research that are all woven together. All aspects of your Pay-Per-Click efforts need to be working together and one of the most critical ones is your PPC keyword research. Learning to do PPC keyword research more effectively will be reflected in an increase in your profitability.
John Mann has been a full time affiliate marketer for over three years using Google Adwords and Yahoo PPC marketing on a regular basis. If you would like more information on Keywords Analyzer, his recommended PPC keyword research tool, visit
http://www.MannMadeSoftware.com/Keywords-Analyzer.html"
My Highly Recommendation
Remember, the key of being highly successful PPC advertiser is to find the right keywords and boost your traffics & profits through those keywords. The keyword research is the KEY to your success.
Personally, I highly recommend you to consider KeywordElite, WordTracker and Keyword Discovery keyword internet marketing tool. Those keyword internet marketing tools will save a TON of your time for keyword research.
Other recommend resources: Keyword Country, Keywords Analyzer, Web CEO
Labels: keyword seo site site software submission submission
Recently, I just got emails and private messages from my friends. They asked me what the top 3 elements for keyword research are. They would like to know that which elements of keyword research are the best for the right keyword phrases.
Here is the top 3 elements for your keyword research to pick up the right keyword phrases:
"Keyword popularity refers to the sheer number of people searching for a particular keyword phrase. This is often the concept that most people have no trouble understanding – if your website is optimized well for a keyword phrase that a lot of people are searching for, this will bring you more traffic. After all, what good is it to be ranked #1 in Google for a keyword phrase that nobody searches for?
Keyword competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.
So now you may be asking yourself, "Ok, great! Now how do I find popular keywords that aren't very competitive?". Many keyword research services, such as
WordTracker, include an index that measures exactly this. The Keyword Effectiveness Index (KEI) is a qualitative measure of how easily it is to optimize for a particular keyword phrase. KEI is essentially a matter of 'supply and demand'. Ideally, we want to select keywords that are extremely popular but aren't very competitive. This would result in a very high KEI and take very little effort to achieve successful rankings.
But we can't forget one other very important element when choosing the right keywords…relevance.
Keyword Relevance has to do with how much a keyword phrase relates to your products or services. If you rank well for a popular search phrase and receive a lot of traffic from it, this still doesn't help you if the traffic doesn’t translate to sales or leads. For instance, let's say you've found a good niche phrase that is fairly popular and has a high KEI index - "free keyword ranking report". So you optimize for this keyword phrase, rank well, and receive more traffic. However, if your website doesn't offer a free keyword ranking report or have any information on how to receive a free keyword ranking report, these extra visitors will not actually convert to customers. It is important to remember not to get too caught up in the popularity and KEI of a keyword phrase. You must also think about keyword relevance when conducting your keyword research."
Conclusion, the most important elements for your keyword research are: Keyword Popularity, Keyword Competition and Keyword Relevancy. However, there are a lot of keyword internet marketing business tools to give you these information. Those keyword research tools always help you to find more & expand your keywords rapidly. Also, they save a TON of your time. I would love to recommend you to consider
Keyword Elite and
WordTracker keyword internet marketing business tool to help your keyword research job.
Labels: keyword analysis research, keyword seo site site software submission submission
I just noticed that WordTracker released a new feature called "Keyword Researcher". The intention of the Keyword Researcher is to replace with the old multiple search feature of WordTracker keyword internet marketing tool. The new feature is much more flexibility than the old one.
There are three major menus for your keyword research in
Keyword Researcher, which can be found as follows:
(1) Research - WordTracker allows you to input your seed keywords (or your focus keywords) into the list. Also, it provides you a several criteria for your keyword research such as Keyword Matching (e.g. Broad, Phrase, Exact and Wildcards), Case-Sensitive (e.g. Variation Folded Into Lowercase, Matched Sensitive and Distinct Variations). Not only these features, but WordTracker also allows you to include plurals keywords when you do your keyword research. Additionally, WordTracker keyword internet marketing tool allows you to choose your own number of results (e.g. 100, 500 and 1000) based on given focus keywords.
(2) Evaluation - WordTracker allows you to choose search engines such as Google, Yahoo, and MSN to analyze keywords. Also, it provides you a KEI value in this evaluation.
(3) Export - WordTracker keyword internet marketing tool offers you to export to a several formats such as Excel, Text, Text With Comma, and Text With Delimiter. Also, you can export the evaluated results through three ways. Those three ways are: On Screen, Download and Email.
The main benefits of this new Keyword Researcher in WordTracker keyword internet marketing tool are:
(1) Easy to use & understand.
(2) Nice & friendly user interface.
(3) You can generate 1000 related keywords easily.
(4) There are a several ways to export the results. It's so convenience for users to export their keyword evaluated results.
Personally, I believe that
WordTracker keyword internet marketing tool is really suitable for you who are looking for the way to find EXACT keyword phrase people use for their search. However, WordTracker can also give you the detailed information about keywords based on MSN search engines. That means if you are advertising your product through MSNAdCenter, WordTracker keyword internet marketing tool is your first keyword research tool you must have!
Visit here to discover how WordTracker can help you & save a TON of your time before you make any decision!
Labels: keyword seo site site software submission submission
Yesterday, I found a great article about secrets of writing keyword rich articles written by Thomas Murrell who is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. He addressed six steps of how to write keyword rich articles. However, I'm interested in his second step, which he stated about keyword marketing tool internet business for writing keyword rich articles. Also, he gives you a few free keyword internet marketing tools.
Here is his review of keyword marketing tool internet business for writing keyword rich in articles:
"
KeywordTumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.
TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.
WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!
Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords.
Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.
Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.
Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.
Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar". Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had. "
Personally, among the above keyword marketing tool internet business, the best keyword internet marketing tool is "
WordTracker". You can find exact keywords people use for their search. However, I highly recommend you to use a full version of WordTracker. They provide you great features rather than a free trial version.
Labels: keyword seo site site software submission submission
Discover The Difference Between Overture And WordTracker - Keyword Internet Marketing Tool Review
Gerrick W. addressed an interesting difference point between Overture and WordTracker keyword internet marketing tool. The difffernce point are concenstrated on the keyword research result between both of keyword internet marketing tools. The title of article is "The Different Keyword Search Results Between Overture and Wordtracker".
The detailed information can be found as follows:
"
Overture
It is a Pay Per Click Search Engine. According to
Overture, its statistics of searches in previous months are compiled from its partners, which include AltaVista, Yahoo, MSN Search, HotBot and All the Web. So the statistics from Overture are broad based because it has a larger network.
Its data, though, has some drawbacks.
1. There's no distinction between...
a. Singular and plural terms.
You have to figure if surfers are searching for the singular or plural form of the keyword.
b. Upper and lower case.
c. Human queries and automated queries.
Queries by automated bid optimizers, position and ranking monitors, link popularity analyzers are registered as hits.
2. Duplicate Searches
For example a person doing a search for a particular key phrase in Yahoo, and then in MSN would be registered as 2 hits.
WordtrackerIt is a keyword generator and analyzer, and it does not have direct access to the major Search Engines' databases.
Wordtracker gets a lot of its analyzer data from Meta-crawler and Dogpile, which are meta search engines. Metacrawler and Dogpile search the major Search Engines like Google, Yahoo, MSN Search and Ask Jeeves, and retrieve the best results.
The data of Wordtracker, mostly gathered from Metacrawler and Dogpile, represents only a small percentage of total searches on the Internet.
Wordtracker has about 350 million searches over an 8-week rolling cycle (Source: Search Engine Workshops Weblog, June 30, 2005). Now for some Maths. 350 million searches over 56 days would give an average of 6.25 million searches per day. Google with a share of 36 per cent of Internet traffic (Source: comScore qSearch, July 2005), registers about 112 million of searches per day (Source: Top Ten list, Wordtracker). So in comparison to total searches on the Internet, Wordtracker represents only 2 per cent.
When Wordtracker returns zero query for a particular search phrase, it does not mean that no one searches for it on the Internet.
However, with Wordtracker, automated queries are not added to searches, and duplicate searches are eliminated. Singular and plural, upper case and lower case search terms are distinguished except for keywords where singular, plural, lower or upper case, are similiar in meanings eg.'keyword' and 'keywords'.
Overture or Wordtracker?
For Overture the figures are inflated, whilst for Wordtracker they are under reported. Nonetheless, these are helpful tools for keyword research and selection. Use these figures as guides, and not absolutes to make comparisons in your choice of key words.
For example if keyword phrase 1 has 10,000 searches in Overture, and keyword phrase 2 has 2000 searches, then it is obvious that key phrase 1 would bring in more traffic if your web page is properly optimized. But don't expect 10,000 visitors with key phrase 1."
Personally, I believe that
Overture keyword internet marketing tool is suitable for you to get the overview of your keyword phrases and the popularity of your focus keyword phrases. Meanwhile,
WordTracker keyword internet marketing tool allows you to find more niche keywords & expand your keywords list easier than Overture. As my experiences, WordTracker is better than Overture if you are looking for niche keywords and expand your keywords list.
Labels: keyword seo site site software submission submission
Previously, I recommended you to use
WebCEO keyword internet marketing tool to increase your website's page ranking in search engines. However, I also found another interesting article written by Ryan Cole. The article gives you how to use WordTracker keyword internet marketing tool to improve your search engines' page ranking. That's interesting! Normally, I often recommend people to use WebCEO to do their keyword research and use for improving their websites' page ranking.
Thus, I would like you to learn more how to use
WordTracker keyword research tool to increase your website's page ranking. Here is the article:
"Search engine optimization is the best thing you can do to maximize your online marketing results. For the uninitiated, search engine optimization (SEO) refers to methods of making web sites “friendly” to the different search engines. Optimizing your site doesn’t necessarily guarantee high search engine placement, but you’ll have a much better shot at it than those whose sites aren’t optimized. And the core of search engine optimization — the foundation upon which you’ll base your entire optimization strategy — is the choosing of keywords.
Anyone reading this article is likely to know that you can’t simply guess when it comes to keywords. It’s possible to do everything else right but still fail miserably because you optimized your site for keywords that don’t get any searches. So, at the heart of any optimization strategy lies solid keyword research, and the best way to do it is to use a tool like Wordtracker.
Wordtracker is a keyword research tool that uses metacrawler information to pull keywords and keyphrases from search query databases. (Don’t worry if you didn’t understand that — neither did I.) What it means is, Wordtracker helps you find relevant keywords and then tells you how often they get searches. Here’s how to do it:
First, you’ll need to sign up for an account. You can get a free trial, or you can get a paid membership for a day, a week, a month or a year. The free trial is severely limited and not very helpful; it shows results only for MSN, and it allows you to research just 30 keywords at a time. You’ll want results for Google and Yahoo! most of all, and you’ll have to go through hundreds or thousands of terms before you find the really juicy keywords you’ll want to optimize for. That’s why I recommend signing up for a one-day membership at first. You’ll get to try
Wordtracker with all the features enabled, and a day’s membership only costs around seven bucks.
Once you have your account, log in to the members area. Click on “Keyword Universe” (top left) and you’ll get a screen prompting you to enter a search term. Enter a generic term as a jumping-off point. For example, if you run an online dating site, you should enter a term like “get dates online” or “internet dating.” It doesn’t matter if the term is incredibly broad; we’ll narrow it down in the next step.
Let’s go ahead and use the dating example for this exercise. I’ve entered the term “online dating,” leaving both the lateral and thesaurus match options checked. This gives us a lot of different related terms we can expand upon, including a bunch that we might not have come up with on our own.
I’ll now click on “online dating” in these results, which brings up a new box on the right side of the screen. This is a list of all the search queries for the term “online dating” that appear in Wordtracker’s database. The first column (”Keyword”) shows the search query; the second (”Count”) shows the number of times the search query appears in the database; the third (”Predict”) predicts the number of searches for that query in any given 24-hour period; and the fourth (”Dig”) lets you “dig deeper” to find even more specific variations of that query (click on the shovel icon to dig deeper). Clicking on a search query in this list will add it to your keyword basket, or you can choose to add all of them at once. I’ll add them all, and then click on the blue arrow in the bottom right corner (”Click here for step 3″).
Now we have a few options. “Export Keywords” sends the list to a text file that you can print out or cut-and-paste. “E-mail Keywords” lets you e-mail the list to yourself or anyone else. “Competition Search” is what we’re really after, so click on that. This will bring you to a screen that lets you choose two search engines to check for competing sites. Definitely choose Google, and you’ll probably want to choose either Yahoo! or MSN for your second one. Leave “KEI Analysis” and “Quotes” set to “Yes,” and then click “Proceed.”
We now come to a page that ranks our keywords by KEI, or Keyword Effectiveness Index. You’ll notice that each search term has been assigned a KEI value. The higher this is, the better the search term; i.e., pick a search term with a high KEI value, and it’ll be easier to optimize your site for it. Each term has a different KEI depending on the search engine, so be sure to check the same terms in different engines, depending on which ones you want to rank on.
According to
Wordtracker, KEI is determined by comparing the number of competing sites for that term with the number of times it appears in the Wordtracker database. A KEI value of 10 or less means a poor keyword, between 10 and 100 is a good keyword, between 100 and 400 is an excellent keyword, and 400 and up is a great keyword.
The results for “online dating” don’t look very good. Our best term for Google is “dating agencies online in somerset,” with a KEI value of 84.941. If this happens to be your niche — that is, online dating agencies in Somerset — then this is a fantastic keyword. For most of us, this would be pretty useless. We can see that the next one down is “top online search adult dating service hiv positive dating” with a KEI value of 22.091. Again, probably not quite the niche we’re in, and the KEI isn’t nearly as high as we’d like it to be.
At this point, you’d go back to step one, choose a different result, and repeat the process all over again. With some patience, you’ll uncover those juicy niche keywords with high counts and low competition, and these are the words you’ll optimize your site for."
Labels: keyword seo site site software submission submission
Today, I am going to give you 7 simple steps to increase your website's page ranking. Those steps are addressed by Matt Colyer who is a SEO specialist since 1997. I have already implemented those 7 steps. And I found that it is really workable! Thus, I would like you, who are looking for a simple alternative to increase your page ranking of your web site, to walk through the following article:
"Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.
1. Research keywords - Before you start to build your web site you should research your keywords or your site may get hurt in the short term. Use the
keyword research tool, use Overture to research the most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in the past 30 days.
2. Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but few competing sites.
3. Write a paragraph of at least 250, but better with 500 words of text for the top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure the paragraph makes sense with all those keywords, remember visitors are more important then the search engines.
4. Optimize meta tags - Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are the keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include the most frequently used keywords contained within your web page, but keep it short to about 10 to 15.
5. Title Tag - The title tag is one of the most powerful on-site SEO at your disposal, so use it wisely. Put your most important keyword in the title close to the beginning as posable, keep it short and to the point.
6. Optimize your site size - Too many images or very large images on your web page will slow down your server and cause slow loading times for your site. Slice large images into smaller pieces with a graphic editors. Also to long of pages and to much text will do the same.
7. Find backward links - Web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours. Write articles that are related to your site and submit them to sites like Articlecity.com."
Conclusion, there are so many techniques to increase your page ranking. The first task of making most search engines love your websites is to do your keyword research seriously. However, there are a lot of keyword internet marketing tools to help you to do your keyword research. I highly recommend
WebCEO for you who are trying to establish your website and increase your web site's page ranking. WebCEO is developed for Search Engine Optimizers. This is my highest recommendation!
Click here to learn more how to find niche keywords!
Labels: keyword seo site site software submission submission
The most popular free keyword tool is "Overture Keyword Research Tool". Also, the fastest growing keyword internet marketing tool is "
WordTracker". Which one is suitable for your keyword internet marketing tool? Today, I am going to compare between WordTracker and Overture Keyword Research Tool. I would like to give you the article written by JMA Williams entitled "Keyword Selection - Overture vs WordTracker".
Here is the article compare between
WordTracker and Overture Keyword Research Tool:
"Selecting effective keywords is vital to any search engine optimisation campaign. Finding keywords that are going to be effective in attracting the right visitors to your website is a matter of trying to put yourself in the mind of your potential customers. How do you find out which search queries your customers use to search for your products or services? Well you can ask your customers directly but properly designed market research doesn’t come cheap. You can look at your web statistics although this only tells you the phrases used by visitors who have already successfully found your website. It tells you nothing about the hordes of potential customers who gave up or went to one of your competitors. What other tools do you have at your disposal?
Most search engine optimisation professionals rely on the Overture Keyword Analysis Tool and Wordtracker. If you enter “swimming pool” into Overture you get 46,239 searches for January 2006. Compare this to Wordtracker which returns 1914 searches. Why the disparity? To understand this you need to understand how Overture and Wordtracker arrive at these figures.
The Overture Keyword Analysis Tool is designed to help advertisers choose effective keywords as part of a Yahoo Search Marketing pay per click adverting campaign. It gives you the total number of times a search query has been entered into a search engines with-in the
Overture network in the previous calendar month and includes searches from Yahoo! Search, AltaVista and MSN as well as others. On the other hand Wordtracker gets its figure from entries made on Metacrawler and Dogpile -
meta search engines that query all the major engines simultaneously.
Also because of the way Overture provides search results to its partners a single search often generates multiple queries. On top of this Overture combines plural, singular, upper and lower case searches where queries can have potential entirely different meanings. While searches can also be inflated by automated queries by tools such as automated bid optimisers, search engine ranking monitors and some web analytics packages to name but a few.
How can you minimise the effect of duplicates and automated queries? Do what Wordtracker does and go to the meta search engines. Metacrawler and Dogpile, have a much higher ratio of human to automated queries because there is little value in pointing auto-bots at them. Automated bid optimisers, and search engine ranking monitors are typically conducted directly at the search engines themselves. Additionally, duplicate searches are eliminated because query counts are being tabulated from a single source instead of combining results from a network of partners. Unfortunately though the Dogpile and Metacrawler combined market share in January 2006 was less than 0.75% and are seen as niche search engines whose users tend to be much more technically literate than your average Yahoo user – can you assume that searches on Dogpile are similar to Yahoo? Probably not!
What’s the answer? Providing you understand that Overture and
Wordtracker are measuring different things both tools are an invaluable help in selecting effective keywords for your search engine optimisation campaign."
Personally, as I told you frequently that free keyword internet marketing tool is not good enough for you to do your keyword research seriously. In this case, I would recommend you to use
WordTracker rather then Overture keyword research tool. You know what! Now, WordTracker is the fastest growing keyword research tool. Thus, I strongly believe that one of the leading keyword research tool in the future should be
WordTracker keyword tool.
Sign up here & Receive FREE WordTracker tutorial!
Labels: buy keyword software, keyword seo site site software submission submission
Recently, I found a great article written by Arnie Kuenn who is a president of Instant Keyword Research. His article is "The Right Way To Use Keywords On Your Website". I think that it will be very helpful for you who are looking for the way to do your own keyword research for your website.
Here is the article:
"In today’s world of Internet lingo, you may frequently hear the terms “keywords,” “search engine rankings,” and “keyword search results” bandied about. However, not everyone knows what keywords are, and how important they are to the success of a website.
Keywords are essentially words or phrases that summarize the topic of a site. When a Web surfer types a word or phrase into the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site on this list is determined by the presence of the search terms, or keywords, in the site’s meta tags, image tags, and content.
Placing keywords strategically throughout your web pages will greatly improve your rankings in the search engines. Many sites, however, leave them out altogether so their site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from the search engines. This is called keyword spamming.
Keywords and Meta Tags
Meta tags are like a site’s “dog tags.” They identify the site’s title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental in a search engine’s recognition of the site’s content.
Title Tags
A title tag gives the title of the Web page. A title should only be around six words long, and the primary keyword – the word or phrase that the site is primarily identified with – should be in this title tag. The closer to the beginning of the title the primary keyword is, the stronger the association with that keyword will be.
Description Tags
A Web page’s description tag provides the search engines with a summary of the content contained on the page. Once again, the primary keywords for this page should be contained in the description, as close to the beginning as possible. Description tags only allow 200 characters of text.
Keyword Tags
The keyword tag lists all of the keywords that can be associated with the Web page. The primary keyword used in the title and description tags should be first, followed by other keywords in order of importance and relevance. Although keywords can be separated by commas, they don’t have to be; however, keywords should not be repeated more than three times, lest the Web page be rejected by the search engines as spam. Between 800 and 1,000 characters are allowed for keyword text. Note: if you add a keyword phrase to your Keyword Tags, it must be found in the content on that page.
Here are some things to remember:
- Don't use the same keyword more than 3 times.
- Use keywords that occur in your Title Tag and Description Tag.
- Use only 200 characters for all your keywords.
- Use different keywords for all your pages.
- Only use keywords that appear in the content on that page.
- Use lower case letters.
- Use the single and plural forms of your keywords.
- Use commas or spaces between your keywords or keyword phrases.
Keywords and Image Tags
Image tags are the text that shows up in place of an image, if the image fails to load for any reason. However, image tags serve a more important function: they allow the search engines to “read” your images. Without image tags, search engines have no way of interpreting your images. Therefore, image tags can also help boost the visibility and relevancy of your site to search engines.
Heading Tags
These tags hold separate topics between paragraphs and range from H1, which is very large and bold to H6, which is very small and bold. Your page heading H1 should contain your most important keywords or keyword phrase.
Alt Tag
This tag is used to add text in place of the image. The user may have turned off reading the graphics to make the page load faster. Therefore he will read the ALT Tag text instead. Add short keyword rich text to your graphic links. Make sure the ALT text describes the link destination.
Hypertext Links
Include your keywords or keyword phrase in your link text.
Keywords and Web Page Content
The tags that you use on a Web page are important identifiers for search engines. However, in order to maintain a respectable search engine ranking, your Web page must establish relevancy. In other words, the keywords in your tags must pertain to the actual content on the page. Therefore, the same keywords you list in your tags must be used within the text your page displays.
The most important part of the content is the opening paragraph. The primary keyword – the keyword that was used in the title and description, and listed first in the keyword text – should be used several times in the first paragraph, and then occasionally throughout the rest of the page. Other, less important keywords can be used occasionally throughout the content, as well. This will indicate to the search engines that your page really is relevant to the keywords listed in your tags.
Another way to judge keywords is via a concept called “keyword density.” Keyword density shows the frequency at which a keyword is used. The density is calculated by taking the total number of words and dividing it into the number of times keywords appear in the text. The resulting number is multiplied by 100 to create a percentage. Keyword density can be a tricky business, however. Too low a density will fail to be noticed by the search engines, whereas too high a density can cause a Web page to be rejected as spam. Typically, a keyword density of around 3-5% is sufficient.
Content
Search Engine spiders put more weight on keyword rich content that is higher up on the page rather than in the middle or lower sections. Insert your keywords and keyword phrases in your text at least three times. Remember, search engines spiders will not index any area that is protected by a password.
The Importance of Keywords
Consumers are five times more likely to purchase your products after seeing search engine listings versus banners. Implementing these strategies mentioned, may not get you a number one ranking in the Search Engines, but you definitely have a distinct advantage over those Web Sites that have not done any optimizing. Keywords are a vital part of the creation of Web pages because they directly affect how visible the page will be to search engine traffic. The presence of keywords needs to be a consideration in every aspect of designing a Web page: designing the tags as well as writing the content. Because of the impact keywords can have on the success of your site, it’s important to know how to use them properly."
Conclusion, I believe that this article cover all areas for you to do your keyword research for your own website. However, if you are looking for a keyword research tool to help you to save your time, you should visit this website.
Labels: keyword seo site site software submission submission
Are you looking for free keyword internet marketing tools? Personally, I strongly believe that paid keyword research tool is much better than free keyword research tool. However, those free tools might be useful for people who don't want to pay or have limited budget. Anyway, let's move on the free
keyword research tool review. I got the article written by Burt Cotton entitled "Keyword Research Software Reviews".
Here is the article about free keyword research tools:
"There are number of
keyword research software that are available for keyword research and at the same time for its competitive analysis. Keep in mind that this software may be free of charge or will require you some monthly subscription.
Yahoo! Search Marketing
One of the major search engines in the web, Yahoo offers this search marketing tool to webmasters and Internet marketers who want to know the keywords people are searching. All the keywords that are stored in their database are updated in a regular basis. And this tool is offered free of charge. Just log in to the provided link in the Yahoo home page.
Wordtracker
It is one of the popular keyword research software tools in the web today. Keyword results that are provided by Wordtracker are compiled from Dogpile and Metacrawler. Although the services provided by this software will require you monthly subscription, it is worth the money that you will pay; it has the ability to provide you the keywords you need to optimize your webpage content.
Nichebot
Nichebot provides you an updated top 15 weekly list of the popularly-searched keywords in the Internet. The result is retrieved from the Wordtracker database; thus it assures you the best keyword search you need. It has a thesaurus, keyword analysis, and other useful functions.
Google Sandbox
Although not as flawless as the results posted by the three previous keyword research software, Google Sandbox is still worthy and actually can be relatively useful when used with other keyword analysis tool. All you have to do is to take the results you have obtained from the Sandbox database, copy, and paste it to other research tool to provide you extra results as well as search counts.
Google Suggest
This research software is useful to analyze the competitiveness of the keywords that you have searched by popularity. If your keyword is low-competitive, you can use it as your webpage content in order for your site to gain higher rankings in a search engine.
Overture Keyword Tool
It is the longest-running keyword research software that has been the favorite of many Internet marketers before the introduction of the Wordtracker. It jumbles up the keywords along with the phrases that you have used and eliminates what it thinks are irrelevant words. It is quite effective if will be used with keyword analyzing software. "
Conclusion, as my experiences with
keyword research tool, I highly recommend you to make a purchase for your own keyword research tool. However, keep in mind that each keyword research tool is developed for its own purpose. The free keyword research tool is good, but not enough for you to do your keyword research seriously.
Click here for "Top 5 Why You Have To Buy Your Own Keyword Tool!"
Labels: keyword seo site site software submission submission
Keyword Internet Marketing Tool Review - Top 5 Keyword Research Tools By Sarah Manners
Yesterday, I found an interesting article about top 5 keyword research tools written by Sarah Manners. I'm interested in ranking #2 (Search Status) and #4 (Digital Point's Keyword Suggestion Tool). Also, I believe that the article will be useful for you who are looking for an alternative keyword internet marketing tool.
Here is the article:
"Before optimisation of your site’s copy can even begin many, many hours are spent on the process of selecting the best possible key phrases to optimise the site for. Unless you are certain that the keywords / phrases you are optimising your site for are the right ones, there is very little point in employing SEO at all. However if the best possible keywords / phrases are selected the results will astound you.
The ultimate selection of the keywords is more of an art than an exact science. Each search engine marketer has their own preferences when it comes to keyword research tools - the tools discussed in this article are my top five!
(1) Keyword DiscoveryMy personal favourite - Trellion's
Keyword Discovery Tool, captures data from an impressive 180 international search engines. Compared to Wordtracker, which uses meta-search engines, Trellion's data is far more comprehensive, with the database consisting of approximately 32 billion searches from the last 12 months.
Keyword Discovery features include: reporting on the frequency of searchers for specific key phrases, specific industry keywords, KEI analysis, Keyword Density analysis, related key phrase searches, common misspellings and synonyms as well as seasonal search trends.
For keyword research, the more information you have at your disposal – the better. The sheer volume of data produced by
Keyword Discovery will no doubt impress you. While some tools return a few hundred results you have thousands being returned by
Keyword Discovery. The awesome project logging feature will save you vast amounts of precious time while the seasonal search trend reporting feature will expose you to the keywords which performed best over certain times (such as the summer holiday season).
(2) SearchStatusSearchStatus was developed by Quirk’s own CEO, Craig Raw, for the highly specialised needs of search engine marketers. SearchStatus is a definite must have for all you search fundis out there and is supported by Matt Cutts, lead engineer of Google, Danny Sullivan, the acknowledged father of search engine optimisation and Geoff Mack, product manager of Alexa. SearchStatus is essentially a toolbar extension that allows you to see how any and every website in the world is performing.
For every site, you visit using Firefox or Mozilla, SearchStatus lets you view its Google PageRank, Google Category, Alexa popularity ranking, keyword density analyser, keyword/nofollow highlighting, Alexa incoming links, Alexa related links and backward links from Google, Yahoo! and MSN – for the first time all in one place.
Like Firefox itself, SearchStatus is an open-source product, requiring no licensing fees and promoting user additions and modifications. Download this awesome SEO tool today!
(3) SEO for FirefoxAaron Wall, of SEO Book fame, recently released an awesome
SEO extension for Firefox users. While this is still a relatively new tool to me, I will be using it more and more with each passing day.
“This tool was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market.
SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results. In addition to pulling in useful marketing data this tool also provides links to the data sources so you can dig deeper into the data.” – Aaron Wall creator of
SEO for Firefox.
When activated, this extension immediately provides you with a host of vital
SEO information about the sites visible in your Google and Yahoo! Search results. This information includes PageRank, age, links, .edu links, .gov links, del.icio.us numbers, Technorati rank, and Alexa rank. If you’re a Firefox user check out the site and download it today, playing around with this cool tool is fun, fun, fun!
SEO for Firefox also links to some seriously nifty keyword research tools including
SEO Book’s Keyword Research Tool, Overture View Bid, Google’s Traffic Estimator, Google’s Keyword Sandbox and Google trends.
Remember that excessive use of this extension may get you banned from data sources (including Google and Yahoo!), it also uses a lot of bandwidth - so remember to turn it off when you don’t need it!
(4) Digital Point's Keyword Suggestion Tool
Digital Point's Keyword Suggestion Tool is FREE and displays results from both Wordtracker and Overture to help you determine which keywords and phrases are searched for most often.
The tools coolest feature is that it allows you to enter a keyword/phrase as well as the market you wish to search that term in (i.e. USA/Japan), but the market-related search data is unfortunately only relevant for Overtures results.
(5) WordtrackerWordtracker is definitely one of the old favourites when it comes to keyword research. With its statistics coming from meta-search engines only,
Wordtracker compiles a massive database of keywords and phrases which online users search for. Apart from showing you how often specific keywords/phrases are searched for as well as the number of sites for which they compete.
Wordtracker’s related keyword facility will expose you to related key phrases you’d never even considered. An awesome feature is its ability to differentiate between search terms that include capitalization, word ordering and plurality.
An extremely user friendly tool, Wordtracker displays results beautifully - the number of searchers conducted per keyword per day, the keywords which compete with it and the KEI are all displayed in one easy to use table. You can even save multiple projects where your various keyword lists are saved, an export option even allows you to email the list to your client – goodbye cutting and pasting.
Try out the free trial, but remember that this is just a small taste of what
Wordtracker can do for you. Subscribe to this tool and you’ll have access to a host of additional features including simple search, comprehensive search, misspellings search, keyword projects and top 1000 reports. The folks at Wordtracker are so confident about their product that they even offer an unconditional money-back guarantee if you're not fully satisfied with the paid service.
These are but five of a vast array of keyword research tools at your disposal. Play around to discover which tools best suit you and keep your eyes open and your RSS refreshed to find out about new tools as well as updates to old favourites."
Labels: keyword seo site site software submission submission
