Wednesday, April 25, 2007

How to Get Top Search Engines through Top Keyword Searches, Search Engine Keyword Placement & Content!

Many survey studies show that most internet entrepreneurs are interested in how to get on top of major search engines such as Google, Yahoo, and MSN through search engine keyword placement.

Now, I am going to give you how to get on top of search engines through top keyword searches, search engine keyword placement and content-rich site. You’ll discover great tips on search engine keyword placement with top keyword searches in this article.

In order for your attempts to optimize your search engine keyword placement to be successful, you will need to turn your whole website into a type of billboard. You have to put top keyword searches in every place they can be used efficiently.

For example, you can put your top keyword searches in the title, META tags, your content with bold, your “alt” attribute of image tags, your domain name, file name and folder on your website. This is the most effective way for you to increase your visibility online. Also, the keyword placement is one of significant factors for search engine ranking. I recommend you to put your top keyword searches in every where you can think of on your website, but please don’t try to use SPAM technique to boost your top keyword searches on your website.

The greater the number of people searching for what you sell, the more customers you are apt to get. The top keyword searches aren't going to do the job alone. If they would, you could simply list every top keyword searches you come up with and people would flock to your site. But what are they going to see when they arrive at your website? If it's just top keyword searches in a list, they'll leave. That's why it's essential that you create a site that is both noticeable and content-rich. I highly encourage you to build your quality content with top keyword searches-rich on your website.

Remember, the internet is all about information. Regardless of what else people want, they are searching the web for information of one type or another. With this in mind, it is your job as the internet entrepreneur and business owner to create a site full of information that will not only bring customers to your site, but make them stay there long enough for you to get their business. If information is all you are providing, a content-rich site with top keyword searches is even more important. If the content is lousy, people won't be back.

The best methods of making your site content-rich consist of a great deal of writing. Writing articles that will inform and entertain readers is one way. These articles need to be related to your target customer's interests. The greater the number of short articles you write concerning the many varied aspects of the focus of your site, the more effective they will be.

One of the most effective ways to boost your search engine rankings is to add news information will increase the site's content richness. Information concerning some new aspect of the market will increase the value of your site. Something as simple as an interview, special report, or product descriptions will make your content better.

The last thing to keep in mind is that your content must be updated often. The same old information will become boring, so you need to keep adding new information to keep it fresh. Since top keyword searches are what getting the most notice, the more content you have, and the more chances you will have to include those essential top keyword searches. When you update your content, be certain to add in as many top keyword searches as possible to that content. It's all about getting attention and making a profit, and top keyword searches and content are the methods that will help you get where you want to be.

Conclusion, getting on top of search engines is really importance for your website. The opportunities to make money online through your website will be increased dramatically as long as your website stays on top. One of the most significant factors to get on top is search engine keyword placement with top keyword searches. You must put your own top keyword searches every where you can think of on you website.

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Wednesday, April 11, 2007

10 Winning Tips For Keywords In Top Search Engine Rankings!

Now, I am going to give you 10 winning tips for keywords in top search engine rankings. The article today is written by Matt Foster. He addresses the top factors affecting positive search engine rankings. I have already read this article and would like to share you.

READ THIS: If you are truly serious about how to get top ranking in search engine with your keywords.

"1. Keyword Use in Title Tag
I have said for many years that if I had a gun to my head, and could do only one thing to a web page to optimize it, my choice would be the title tag. Put your keyphrases in your title tag, and remember to optimize each page individually (i.e. don't overstuff your title tag, and have different title tags for each page that reflect the content of that particular page - otherwise, you may suffer from a duplicative content exclusion and find yourself in the supplemental results).

2. Keyword Use in Body Text
Duh. If your keyword or keyphrase isn't mentioned at least once in the body text of the web page, then it does not seem your page is very relevant to that keyphrase, now does it? But don't get all caught up in the keyphrase density myth - there is no magic number of times it should appear. Make sense to readers, and it will make sense to the search engines.

3. Relationship of Body Text Content to Keywords (Topic Analysis)
Google is smarter than you give them credit for, and just stuffing a keyphrase into a completely unrelated page won't do you much, if any good. Your page should be on a topic which is semantically related to the keyphrase which you are targeting in your title tag.

4. Keyword Use in H1 Tag
Oh, for years the naysayers have been telling me that H1 tag keyphrase use meant nothing and that I was an idiot for thinking otherwise. Well the verdict is in and this is the fourth most important factor according to the SEOMoz article. At this point, therefore, we have learned to put your keyphrase in your title tag, include it in your body text, which body text is topically or semantically related to the keyphrase, and head up the body text with an H1 containing the keyphrase.

5. Keyword Use in Domain Name
This is one that I disagree with. I have seen absolutely no evidence of this at all. Do a simple search on the internet for most any search term, and chances are the top results do not have the search query in the domain name. I believe this may have minor importance, but don't go and change your domain because of it. Seriously, you have much more to lose (such as age of domain, inbound linkage, site reputation, etc.) I regularly see clients at the top of Google with domain names containing nothing near the relevant search terms.

6. Keyword Use in Page URL
This is what I have called "descriptive file naming" for a number of years. I believe it is of some importance, again, however, is more of a factor when setting up a new domain than would be for an existing domain with high pagerank and inbound linkage. Changing your internal url's for the sole purpose of meeting this criterion again is very risky, for the same reasons mentioned above.

7. Keyword Use in H2, H3, H... Tags
Well if it works for H1, why not for H2 et al.?

8. Keyword Use in ALT Attributes and Image Titles
SEOMoz incorrectly calls them an ALT tag, but it is not a tag, the ALT is an attribute of the IMG tag. Semantics aside, I believe this to be highly important, I would have ranked this above the URL and domain name items. Experience has shown me that image optimization (image file name, alt attribute, and title) is a wonderful way to make a page more relevant to a desired search query.

9. Keyword Use in Bold/Strong Tags
I always use this method, as well as keyword use within the EM (italics) tag. I believe this to be a moderately important factor as it helps emphasize to Google what your page is about, and what you consider important. Definitely on my short list of things to do for "on page" search engine optimization.

10. Keyword Use in Meta Description Tag
Again, one of my "big 4" for on page optimization. The "big 4" being: title tag, meta description, h1, and image ALT attributes. (I don't include body text in my big 4 as I believe that is self evident). Definitely important, and again, each page should have custom title and meta description tags.

About the Author: Matt Foster is the President of ArteWorks Business Class, one of the top 15 search engine optimization firms in the world. For more information, please visit www.arteworks.biz."

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Conclusion, I am sure that your website can get top ranking in search engine with the above 10 winning tips. Those tips are great place to start getting top ranking in search engine.

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Wednesday, March 07, 2007

[keyword analysis research] The Truth About Keyword Density, Search Engine Optimized (SEO) Copywriting Success!

Today I am going to share you a great article about the keyword density for search engine optimized (SEO) copywriting success. The article is written by Karon Thackston and the title is "Stop the Slaughter of Innocent Copy!".

READ THIS: If you are truly serious about keyword analysis research, keyword density and search engine optimized (SEO) copywriting success.

"It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of innocent copy must stop!

All joking aside, the realization several years ago that keyword density was a factor in search engine rankings instantly transformed the landscape of copywriting for the engines. That lone concept lit a fire under people who absolutely butchered their copy for the sake of the engines. A pity really because it doesn't have to be that way.

Keep It Sounding Natural

One primary goal is to write copy so that the keyphrases are virtually undetectable when read by someone with no knowledge of SEO. One vital step in making this happen is to carefully research and select your keyphrases.

If you're writing a page about wedding gowns, it would be complicated to include keyphrases such as "wedding reception music" or "wedding caterers." The amount of traffíc these terms might bring would be offset by the awkward fit with the focus of your page. Instead, opt for phrases that lend themselves directly to the topic of wedding gowns.

One common mistake many site owners and newbie copywriters make is to replace every single instance of a generic key term with one of their chosen keyphrases. Doing this in moderation is certainly acceptable, but frequently copywriters get carried away with tragic results.

For example, you would not want to have the following copy on your site:

Spanish Villas For Rent If you are looking for Spanish villas vacations, search our site for the best deals in Spanish villas. No other Spanish villas site has the selection of premium Spanish villas with the most sought after locations that we have. View some of our Spanish villas pictures or take virtual tours of our Spanish villas today.

Whew! I get tired just reading that! Not only is it extremely annoying to read, but also many of the phrases are used incorrectly, making it look as though there are typos on the page. Not a pretty sight!

To keep your copy sounding as natural as possible, you need to think outside the keyword box. Most often, people believe that writing in a similar manner as the example above is the only way to use keywords in copy. Not true! In fact, far from it.

Let me share three of my favorite tips with you for creative writing with keyphrases.

Don't Use Keyphrases To Describe Your Products/Services

That's right, I said DON'T use keyphrases to describe your own products or services. Instead, use them to describe what your product or service is not, or what it is similar to or what it is better than.

An example of this is any keyphrase that begins with the word "cheap." "Cheap insurance," "cheap sunglasses," "cheap software" - the líst is endless. It's simply not a good idea to call your own product cheap. Yes, I understand that people are looking for cheap things, but that is because they don't want to pay a lot. When THEY call your product cheap, it is in relation to price. When YOU call your own product or service cheap, it degrades the product or service's perceived value.

Instead, let others know that your product is NOT cheap. For example:

Unlike cheap travel insurance offered by other underwriters, our policies have provided long-standing, publicly held companies with a history of exceptional customer service. You get affordable coverage and peace of mind.

The phrase is highly relevant to the page, you get to attract lots of visitors, and the copy is set to convince them that "cheap insurance" isn't what they really wanted after all.

How about this one? I got an email from a student asking me how to use the phrase "doggie litter box" in his copy even though that was not what he was selling. His product was a replacement for the doggie litter box, so I suggested he use the phrase in exactly that way. Here's what I would have done:

Here's a great solution for that messy doggie litter box. Attractive, compact and easy to use even in the smallest apartments, [Name of Product] is destined to replace the doggie litter box forever!

See? You aren't calling your product a litter box; rather you are positioning yourself against it to show how you are better.

Add A Word

Another frequent stumbling block for SEO copywriters is the use of phrases that seem to end abruptly. In these cases, simply add a word to the end. Here are two examples.

The phrase "web design for small business" seems out of place because, most often, we would use the plural term (small businesses) when we were writing. To correct the problem, just add a plural word to the end of the phrase. Perhaps you might talk about web design for small business startups or web design for small business owners. You get the idea.

Break It Up

When the phrases get too long, it is often best to break them up. Search engines don't pay attention to standard punctuation marks or line breaks. They read right through periods, commas, semi-colons and the like without hesitation. That means you have a lot more flexibility than you might think.

One keyphrase I had to work with was "Texas Hill Country real estate." That would get pretty cumbersome if it were left as it is seen there. But by breaking it up with some punctuation, it sounds perfectly natural. Here's how it can be done.

There is no more beautiful place than the Texas Hill Country. Real estate listings in this area are filled with stunning homes that.

Do you see what happened? I broke the phrase up using a period. In the eyes of the search engines the phrase is still intact. They don't even notice the period. That period, however, causes the reader to take a mental pause and helps alleviate any repetitive feel to the copy.

If you take the time to look at SEO copywriting as an art rather than an assembly line task, your content will sound more natural, will convert better and will help prevent further additions to the already overcrowded collection of tortured copy everywhere!

About The Author
Having trouble with natural keyword use in your copy? Karon's guide "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy" can help with 11 easy ways to incorporate keywords. Find it at http://www.copywritingcourse.com/keyword."

Conclusion, I strongly believe that the most effective keyword research will lead to your highly profitable & successful home based business. The more effective research you do, the more make money business opportunities along with high income business opportunities you have!

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