Search Engine Marketing Tips
By John Morrison
The most important aspect of search engine marketing is writing for your visitors and not for the search engines. Mistakes many make is creating optimized pages for the search engines. Mainly google but yahoo and msn are following in the same footsteps to change how search engine marketing is done. The days of stuffing you pages are over, write for the visitors first and optimize for the search engines last.
If you ask 100 SEO experts on the best ways of promoting your website to gain high search engine rankings you will probably get 100 different answers but the common answer will always be to attain high quality inbound links. There are a number of off page search engine optimization techniques of doing this, one of which is writing quality articles that other webmasters would display on their websites.
Gaining quality links is important but it has to be ongoing. The 3 reasons why many websites fail in the search engines is due to:
1) Lack of ongoing promotion
2) Poor research (Before any site is built proper research should take place)
3) Not adding new content
First let me talk about getting quality inbound links pointing to your website. It is very easy to make a new website, submit an article to the article directories and then think that you work is done. For any website to be successful it needs a variety of inbound links pointing to it from a number of sources.
Article promotion is only one way. When making a new website and promoting it you should gather links from a wide range of different places.
1) Link Directories
2) Articles Directories
3) Social Bookmarking
4) Making relevant comments on related blogs and forums.
5) Creating a blog and submitting your RSS feed to various rss directories
This should be done on a monthly basis. Search engine marketing will require your website inbound link count to grow on a regular basis. If your sites inbound link count stops growing then the search engines will no longer see your site as being important. SEO strategies that I have test have proven that a site with ongoing promotion will make a site perform much better in the rankings.
Another important technique to remember is to ensure that your inbound links point to a variety of different pages on your site. To make it even more natural you should always use a wide variation of anchor text inbound links.
The next seo technique is making sure your research is done properly. There are a number of free tools out there that can do
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