Article Writing - Keyword Optimization for Article Writing
By Sean Mize
Keyword optimization is incredibly important to the overall success of your article marketing campaign. Now, before it seems like a bigger issue than it is, you can have great success without ever thinking about optimization. Why? Because in the very course of writing your article, you will be focusing on keywords anyhow, without making an effort, especially if you article is tightly niched, or themed.
But if you make a little bit more effort at optimizing your writing for specific keywords, you will have even more success than if you do not.
Now I am not going to talk here about specific percentages. I think that gets people in trouble. You see, your pages should be designed for human eyes. Notice I am not talking at all about writing articles for pay-per-click optimized web sites, or for driving traffic to pay-per-click monetized sites, although I must mention that most of the concepts I discuss here would work very well for such a purpose. I am teaching you the purposes, strategies, and methods of writing articles to increase human readership and subsequent click-throughs to your web site.
So I am not going to give you a density percentage to work with or shoot for.
I remember when I first started online I focused a lot on density – I spent a lot of time on it, and the content on my web pages and maybe even my articles was stilted at times, it was so loaded with keywords. And I don’t think I got any more traffic; in fact, I probably received less because since I am looking for human buyers, not clickers for pay-per-click, I probably lost a few who didn’t like my overly-optimized style.
Now, I have optimization running in the back of my mind, and probably do a better job of it now than when I was counting densities, and I know I have more traffic now.
So how do you do it?
When you are writing your article, you should be writing a tightly niched article that revolves around a very tightly themed idea. This idea should be encapsulated, or contained, in a few, preferably 3 or less, primary keywords or phrases. If you simply follow a concept of writing each article with one, two, or at the most, three keywords in mind, the completed article
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