How to Create Keyword Phrases for Your PPC Promotions
By Abe Cherian
One of the most obvious mistakes web site owners make when they are launching their PPC campaign, is the lack of having a list of credible phrases available. The most common tool to use when searching for phrases is WordTracker. http://www.wordtracker.com
When you use WordTracker to "check" the profitability of your idea record every phrase that you use in a text file. And use many. Do every search you can possibly think of to solve your problem.
For example; using the advanced Golf tactics, you may do the following searches: how to become good at Golf, how to beat my competitors in Golf, how to win a Golf match, get good at Golf, winning Golf matches, Golf strategies, advanced Golf strategies, winning Golf, get better at Golf, being better at Golf, advanced Golf, secrets of great Golf players, improving Golf, game secrets of improving Golf ability, improving Golf ability, Golf advantage, guide to Golf, Golf ebooks, Golf tips, advanced Golf tips, advanced Golf techniques, Golf techniques, and so on until you have exhausted absolutely every option.
Make a list of phrases that describe your proposed product.
Make a list of phrases that describe the problem that your product solves.
Make a list of phrases that describe the benefits of your product.
Make a list of phrases that describe the features of your product.
Make a list of phrases that describe the competitor's of your business, their names, companies, and their products.
Make a list of phrases that are commonly associated with your product. As soon as a pops into your mind save it in your file If you are following my advice you should have recorded every remote that you could possibly think of.
Even so, as you continue the process, especially when you write your sales copy, create your product, and begin advertising. You will come up with more keywords. Record them in the file immediately because they are pure gold. Even if, for whatever reason, you choose not to use WordTracker it is important that you create and record such a list.
Creating keywords at this point, immediately after getting your idea, is important for two reasons:
1. Right now your mind is fresh, excited, and creative because of the passion and emotion you have for your idea. You will most likely do your best work during this time and you will want to do your best work on this list. It will become evident, that keywords are tremendously valuable to your online business.
2. At this point, you are in the exact frame of mind that your prospect will be in when he/she looks for your product that you have not yet created. Your thinking has not yet been warped by the effort you have put into your product or the pride you have in it.
Do you recognize the immense power in this? Having this list of keywords is important for the following reasons:
These phrases will be used to drive PPC traffic to your site. The more phrases the more traffic and the cheaper the traffic.
The PPC traffic will determine the profitability of certain phrases by allowing you to see which exact keywords your customers "not your visitors" are using.
You will use the most common phrases of your customers to center your search engine optimization
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