Find Powerful Keyword Phrases in Five Easy Steps!
By Chet Childers
You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful phrases in five easy steps? And the best of all, these steps are absolutely free!
As a start, you should focus on finding phrases versus individual keywords. An individual is usually too general in target and carries a higher bid price. For example, just think if you chose the "toys" and how many types of toys might come up in the search results. We could have girl toys, boy toys, adult toys, child toys, youth toys, adolescent toys, pool toys, etc. If you were marketing toys for boys six to nine years old and bid on the "toys" you would probably spend an excessive amount and get a number of click-throughs from individuals that are not in your target market.
So, how many phrases do you need? Your goal should be a minimum of twenty phrases with a target of seventy-five to one hundred. By the time you apply the matching options offered by the pay-per-click search engine, you should have more than enough phrases.
Where do you find the phrases? phrases can come from a number of sources. As a first step, take a look at your website and start listing possible phrases. Think about your Unique Selling Proposition for your product or service and add to your list of phrases.
Who are your competitors? Go to your search engine of choice and do a quick search with your initial list of possible phrases. Scan the search results and select several web sites. Read the text on the selected web sites and add phrases to your list. If you would like to get detailed in your search, review the Meta tags for the title, description and keywords. The simple way to do this is place your cursor in the web site page, click the right mouse button and select "View Source."
Now, add more phrases to your list.
Some of the best sources for search phrases are the suggestion tools provided by the pay-per-click search engines. Two of the most popular are the Overture Selector Tool at http://inventory.overture.com and the Google Adwords Tool at http://adwords.google.com/select/keywordsandbox.
Go to the Overture Selector Tool and enter your or phrase in the search box. The tool will display for the past month: your phrase, the number of searches, other phrases containing your phrase and the number of searches for the other phrases. You should be able to add a number of phrases to your list that perhaps you haven't thought of plus you get one other key piece of information.
You will learn the popularity of the search phrases. If the number of searches is in the thousands then you have a large market opportunity for your product or service offering. Unfortunately, if it is a low number of searches you may want to reconsider your market potential. However, a pay-per-click campaign could be a quick market research project. There is no reason why low search volume phrases cannot produce a high click-through and conversion rate opportunity in a small, targeted market. Isn't that what people refer to as a niche market?
Now again, add more phrases to your list.
Check out the Google Adwords Tool. This tool works differently from the Overture tool. Enter your search phrase in the search box, select your language and country and review the two results. The first result is every search phrase containing your search phrase. The second result is similar keywords to your search phrase. Once again, you will probably see some phrases that you haven't thought about. Unfortunately, search
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